How to design your landing page for better conversions

Your website landing pages have one single goal, and that is to capture leads. Any visitor who arrives at one of your landing pages should already be interested and motivated to find out more, subscribe to your newsletter or finalise a sale.

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According to an article in Marketing Land, increasing the number of landing pages on your website can improve your sales figures by as much as 50 percent, so it’s worth taking the time and trouble to review your website and see where improvements could be made.

Keep to just one CTA (call to action)

Don’t confuse visitors with more than one CTA. The landing page should contain one single CTA that is clear and as concise as possible. If visitors have to search for the right button to click, then your message isn’t clear enough.

Keep it simple

Lots of images combined with too many colours and different font sizes send a muddled message to visitors. They have arrived on your landing page with the will to explore your goods or services, so provide them with information presented in a meaningful way that they can absorb quickly.

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Understand exactly what your landing page is for

Unless you are clear in your own mind about the message of your landing page, then your visitors almost certainly won’t be. You’ll almost certainly need professional advice, which should be readily available – for example, Website Express are a Drupal Design Agency with experience of leading brainstorming sessions for large organisations.

Make headlines simple and straightforward

Your landing page headline should encourage the visitor to consider the benefits of taking the next step and clicking on the CTA button, so make it as appealing as you possibly can. Once again, your WordPress or Drupal design agency can help you with this.

Include customer testimonials

In an age when everyone is a reviewer, we all like to see what others think of a product or service before we make a commitment to buy. Use genuine testimonials from previous satisfied clients – and if you don’t have any, ask previous customers to provide you with one.

Be selective about the information you ask for

Don’t ask visitors to part with too much information in your CTA. Asking for a name and an email address is usually sufficient.

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