E-mail communications must not be unidirectional, we must be able to talk with our customers …
What tricks do you use to write really effective emails? Here are some tips to follow in your letter before sending your emails …
#1- Know the reason for sending
Why are you going to send that particular mail, with that particular topic, to that particular audience? To answer these questions you need to know if:
- You are writing a sales message to launch a new product or service;
- You are writing a rich newsletter to reinforce the relationship with the recipients;
- You are writing a hybrid of the previous two points.
Those who do not know the real motivations of sending cannot really write mails with real added value for readers. And conferring added value is essential especially when there is a need to build a bond through such an impersonal tool as many are emailing.
#2- Remember that the object of communication is crucial
The subject of an email is critical because it represents the element that captures the attention and interest of the recipients, helping them decide whether or not to open the message. If you cannot catch the attention of the users, the message will probably be extinguished and an important opportunity will be wasted to communicate with the target audience.
Equally important is the consistency between the object and the body of the message. If the topic is out of the question with respect to the title or if you try to deceive your partner by creating false expectations, the only thing you will get will be his irritation and a likely trip to the trash.
Net Result: Waste of Opportunities and Resources!
You may also like to read: 3 Tricks Email Marketing for SMEs
#3- Be concise and direct because the users are busy
By making their concise and direct e-mails grow exponentially, the chances are actually read by the public. Let’s be clear: Users are usually very busy. Better to point to a direct message and go straight to the point, avoiding the “too long, did not read” effect.
Before sending an e-mail, always remember that an unread message has zero efficacy, so you must do everything possible to stimulate reading.
#4- Do not waver
Splitting and treating too many arguments simultaneously without a precise focus is the best way to confuse those who read. The message must be clear and understandable to the user. Without much effort, he must be able to understand the content and purpose of communication. For example, if we want to bring readers into action (subscribing to a newsletter, buying a product, renewing a service, etc.), users must be able to fully understand the message.
In this way, those who are interested will continue reading while those who are not simply will not read or wrap the message.
#5- Understand what users expect
Users are different and each one has different priorities. It is the job of the company to understand what their reference audience is worth of. Knowing customers preferences and needs, you can communicate with them properly.
One of the most popular and effective approaches is to ask the users’ opinions directly about it. In this way, you can establish a direct dialogue and make them understand that they interfere with a real person listening to them and paying attention to their requests.
Whatever the technique used to find information, it is important to understand what customers consider important to provide their content and value experiences to each communication.
#6- Build a relationship of trust and trust
People establish relationships, personal and business, only with people they trust and trust. So, be respectful and do not try to deceive your users in any way. That’s all. Is simple.
By following these simple steps, you can optimize communications and create emails that are more effective.
It is not enough for users to receive communications; they must listen to what we have to say to them.