Taking shortcuts on your website is not a good idea. If you go to meet a potential client or attend a job interview, you’ll get suited and booted and aim to make an excellent first impression. Think of your website as a constant job interview for your business. Every time a visitor lands on your homepage, they are sussing you out, seeing if you’re up to the job and making decisions about you. With this in mind, your website should definitely have the following elements:
1, A Clear Vision
Present your visitors with a concise, clear picture of what you’re all about. It should be easy to understand and easy to find. This might seem obvious but it’s a common mistake for many business websites. The visitor needs to know immediately what you do, who you do it for and how you do it differently to your competitors.
2, Link Up
To foster increased customer engagement, make links between your site and your social media presence. Position your social media buttons clearly on your homepage, in a recognised place where visitors can access them straight away without having to search for them. Headers or footers are common places to find these buttons. The better the engagement, the more people will see your content and click back to your website on a regular basis.
3, Contact Details
You’d be amazed at how many businesses make contact details near impossible to find. If your customers want tech support or customer service, make it easy for them. Such information should ideally be in the footer section of your main homepage. Ensure you include an email address, postal address and telephone number. For every with every aspect of your site, think about contacting web designers in Reading like http://www.starwebinnovations.co.uk/
4, A Blog
A blog is an ideal way of adding high quality content to your website. It encourages people to stop and read the content, is a good way to get visitors to subscribe and highlight links to your website or deeper pages. It helps to start a brand relationship between you and your customers, showing you to be an authority in your field and offering helpful information.
5, Customer Testimonials
If someone has been singing your praises, then share it with the world. Almost 80% of customers place trust in online reviews and testimonials as much as hearing recommendations from their friends and relatives. Testimonials are a great way to show people that they can trust your brand, which is even more important to get across in the digital world where there is no face-to-face contact between you and your customer.
6, Original Images
Stock images are too common, although convenient to use. They won’t do anything to promote your unique brand image or engage with your visitors. It’s always better to select original, good quality images that are personal to your business. Don’t have pictures that are too small or low-resolution either, this will look unprofessional. High-quality personal images of team members or your products or premises, for example are a better choice for making a connection with your visitors.