Facebook ADS: Mistakes to avoid

Facebook ADS

The Facebook ADS are a formidable tool to reach people potentially interested in what we offer, let us know and also lead them to the purchase of our products / services, but, despite being for everyone, also require knowledge of the tool, the principles of online advertising and … of Marketing!

Today we’ll tell you how to avoid wasting time and money on Facebook.Continue reading →

10 things to consider when choosing your eCommerce platform

eCommerce platform

Whether at the moment of the decision to open an eCommerce, or that you notice that your website does not work, that your platform is not easy to use and that you need an update, how do you eliminate the uncertainty and what are the most important features on which to focus your attention?

Here are ten things to consider when evaluating your next eCommerce platform, whether it is a low-cost open source platform, As a Service Software, or a solution rich in many features.Continue reading →

When does a landlord need an EPC?

An EPC is an Energy Performance Certificate. Any landlord who is letting a property must have an EPC. In fact, depending on the type of property you are letting, you may need more than one.

Image Credit

Different dwellings have different requirements

You can have one EPC for an individual dwelling or house. That means a property that is self-contained and has its own bathroom and kitchen facilities. If a flat is completely self-contained, it only needs one EPC. In this case, self-contained means that the flat is completely within its own front door and has its own bathroom and kitchen. However, that is one EPC per flat, so if you own several flats in a single house, you will need one for each flat because different living spaces can have different energy performance.

If you’re letting individual rooms or bedsits where the tenants share a kitchen, a toilet or a bathroom, each room will have its own tenancy agreement. No EPC is required here. This is also true when a room is part of a hostel or a hall of residence.

If you’re letting a house or flat as a house share or flatshare – for example, to students or professionals – they will have a single tenancy agreement. In this case, you need one EPC for the whole house.

Image Credit

If you have a hybrid arrangement where you are letting some non-self contained dwellings and some self-contained ones, you need an EPC for each of the self-contained flats but you don’t need one for the rest of the property.

There is more government information on how energy efficiency affects domestic landlords at https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/713159/Domestic_Private_Rented_Landlord_Guidance_-_June_18.pdf.

One of the easiest ways to deal with this is by using https://inventorybase.co.uk/ property inventory software, which allows estate agents and landlords to keep track of the documentation required for each property.

Fixed penalties

Where necessary, you have to have an EPC and make it available if required. There’s a fixed penalty regime if you don’t comply with these requirements. The penalty is £200 per “dwelling”, or per unit of accommodation that should have had an EPC under the regulations. However, enforcement action has to take place within six months.

Don’t wait for a penalty; go ahead and get the EPC done before it’s too late!

Five More Ways to Reduce Costs in Your Warehouse

Reducing costs in the current financial climate is a constant challenge for warehouse operators.

Image Credit

Identifying needs and potential improvements involves an analysis of layout, space, staff productivity freight analysis and systems. The required outcomes should include lowering costs per order, increasing storage capacity by improving inbound and outbound freight, thus impacting turnaround, and improving customer service.

So where can we begin?

Suppliers

The first port of call should be a look at your regular costs. This will involve a look through your own order book and a look at your suppliers’ invoices. By regularly changing suppliers, or at least challenging them to bid again for your contract, you will be more likely to keep costs at their current levels and may even see a saving.

Racking is a key component in any warehouse and is important in maximising space. This an area where a change of supplier may be vital. Industrial Shelving in Ireland has a market leader in https://www.rackzone.ie/shelving/industrial-residential-shelving.

Image Credit

Technology

When checking the efficiency of your storage space, the impact of technology is an area to be assessed. Recent years have seen developments not only in software for tracking goods but also in machinery used within the industry. All of the tasks in a warehouse carry their own costs, and ageing machinery can be costly to operate. Capital investment where possible can be a money-saver, particularly on the technological side of operations.

Continuous Assessment

An ROI analysis could involve looking at the costs and benefits of automation. Using the wrong handling equipment can lead to inefficiencies and increased costs. Continuously assessing your investment requirements can reduce costs, as can reducing waste in inventory and wasted time moving old inventory. Advice on latest trends can be found via the industry trade body, the Chartered Institute of Logistics and Transport.

Energy Saving

Some of the simplest solutions are the most obvious. If you do not want to be the last person leaving the building, turning out the lights for good, then check your energy bills. Switching suppliers will almost certainly save money if you have not done so in recent years. Also check how you are lighting the space. Energy-saving bulbs and timers will cut costs.

Listen to Employees

Workers’ suggestions can reveal cost-saving ideas, so be prepared to listen.

Marketing as an ecology of value

Marketing as an ecology

The term ecology is increasingly used by academics, experts and strategy and marketing consultants as well as by business managers instead of the market. The objective of this contribution is to highlight the reasons behind this change / evolution in managerial language and the main implications of marketing.

The choice to refer to ecology rather than to the market is, in my view, two signage (epochal) changes. The first, already rather consolidated, is the growing orientation towards managing the relationship rather than the transaction. A transaction, as is known, occurs between a seller and a buyer. The identity of these two people and the nature of the relationship between them is irrelevant for the purpose of the exchange. In this frame of reference, the primary task of marketing is to ensure the correct positioning of the product in the market.Continue reading →

Dropshipping guide: Choose suppliers and overcome problems

Dropshipping

The  dropshipping  is the sales system in which the order of a consumer arrives on a distributor’s online store, but it is a wholesaler responsible for sending directly to the end customer. The distributor, who owns the online store, manages the optimization of the store and procures traffic to the website. The wholesaler will manage all the activities related to logistics: prepare the package, deliver it to the courier, track the delivery until the product is in the hands of the customer.Continue reading →

The Benefits of Being around People in a Coworking Environment

With coworking being the new trend in office solutions, professionals can open up shop much closer to some of the more prestigious locations, especially near Singapore’s central business district. Co-working affords, in many cases, you a professional address and a dedicated phone number, in addition to a number of amenities that you would find in a conventional office lease. However, there are more benefits to the co-working space than just its affordability.Continue reading →

How Drupal can protect your business

Open-source applications such as Drupal were once considered to be of interest to hobbyists only rather than those looking for a credible stack that would suit a large scale, enterprise-wide deployment. Brands who were looking to consolidate their web presence onto a centralised platform looked to big, proprietary content management systems which promised security and scalability, but which came with equally big overheads and licensing costs. These days have gone.

Image Credit

Where is Drupal used?

Things have changed to such an extent that Drupal 8, an open-source content management application, has been used for more than one million websites and Drupal is the content management system used by almost ten percent of the 10,000 most popular websites. Drupal has thrown off its hobbyist associations and is now the system of choice across every sector you can think of, including education, government, financial service, life sciences and FMCG.

So what is behind this Cinderella story? One key factor that has sent Drupal’s popularity soaring and caused big business to come calling is the way it approaches security.

Drupal’s approach to security

Drupal 8 uses core code frameworks which are reviewed, updated and openly shared by a large community of developers. This framework, known as Drupal Core, underlies every Drupal site and it can be extended using different modules and themes. It is employed by agencies who build sophisticated branded web experiences.

Image Credit

The fact that this code is publicly accessible would have made CTO’s nervous in the past – surely this open access could be exploited in ways that only proprietary code could resist? The opposite is now the case and it is this very openness that has become Drupal’s biggest strength.

The Drupal Security Team consists of thirty-four volunteers from all around the world, who can call on the skills of literally thousands of people in the huge Drupal development community. This means they can identify and resolve any issues with speed and agility.

If you need more information on how Drupal can protect your business, you can talk to a Drupal design agency, such as https://www.website-express.co.uk/service/drupal-design-development-agency, or there is a lot of material available online, for example https://www.drupal.org/about.

Drupal 8 not only offers security and agility but can deliver productivity improvements which proprietary code cannot rival and supports multi-site platforms, multilingual sites and content API’s.