
Marketing as an ecology of value
The term ecology is increasingly used by academics, experts and strategy and marketing consultants as well as by business managers instead of the market. The objective of this contribution […]
The term ecology is increasingly used by academics, experts and strategy and marketing consultants as well as by business managers instead of the market. The objective of this contribution […]
On sales and marketing, I would say now that it’s official. The fashion of the moment is that all those who want to sell their […]
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