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Audit & Assurance

Audit and assurance is all about meticulous data analysis. Everything needs to be checked, double checked, and triple checked.

Global consumer insights

Rapid solutions to the most complex business challenges with cooperative process-driven.

Thought Leadership

A solution is proposed, from here you can action the plan with just outline assistance.

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Travel and Aviation

Company that offers design and build services for you from initial sketches to the final production.

Local Business

We consider all the drivers of change - from the ground up and we'll motivate and support you to make the change.

Consumer Products

Design repeatable growth models and innovation pipelines that generate new products with higher potential and lower risks of failure.

Financial Services

We work buy-side and sell-side and give our clients hard-hitting and objective answers and focus hard on the best opportunities.

Energy and Environment

We work across all the major geographies, meaning we understand the underlying drivers in construction markets.

Transport & Logistics

Scheduled transport operations, from broad market trends and strategy to the development of integrated commercial strategies.

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To help entrepreneurs get their act together
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How is concrete made

It’s one of the most widely used construction materials in the world today. Concrete is used to build our homes, offices, shopping centres, road networks and even public and private works of art. For designers and architects, concrete can bring a whole new lease of life to their creations. However, concrete hasn’t always had a good reputation for being a picturesque material but, as Concrete Cheltenham based company Monster Mix will agree, it certainly makes for some strong and lasting structures that will stand the test of time.

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Concrete is a mixture of various elements. Brought together and mixed in the correct way they can create a fantastically strong yet malleable substance. When it is poured over steel rods and cages, for example when creating foundations it becomes enve stronger. A motorised mixer is needed to make sure that a good blend of materials is achieved. If the mix is too runny it won’t set, too dry and it will not pour.

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The main ingredients of good concrete are sand and gravel. These are called aggregates and make up seventy per cent of the mixture. The quality of the concrete then depends on the correct application of the binding agents added. Cement and water make up the remaining thirty percent. This is not always a straight fifteen percent split each way. The cement powder combines with the water and the aggregate to create the pourable cement.

Ways that you can grow your business

 When it comes to looking at ways in which you can grow your business there are a number of options that are available. It is important to ensure that your business is in the best possible financial position before you embark on a growth strategy and working with a Bookkeepers Colchester way such as https://yourbookkeepers.co.uk/bookkeepers-near-me/colchester is the best way to achieve this.

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 Here are some growth options that you might want to consider for your business.

 Acquisition – this style of growth can be an option if you are looking to expand your portfolio of businesses or if you want to acquire an entirely new product or service but do not want to have to design and create this for yourself. It involves looking at businesses that may be looking to sell and acquiring their products and services.

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Diversification – this requires looking at ways in which you can add new products and services into those that you already offer. It might be offering a higher ticket service or perhaps low entry item. It is important that you undertake market research before launching to ensure that there is in fact a call for your product or service idea.

 New markets – if you are currently operating in a local region you may want to look at ways in which you can move your business to a national or even an international level. You will need to ensure that you have the infrastructure in place to be able to cope with the increase in demand. 

5 Tips For The Budding Entrepreneur In You

I aspired to financial independence long before the gig economy took off. I launched my first website back in the year 2000, when the dotcom boom caught my imagination. And have continued ever since, launching 7 such ventures in the last 20 years.

Today, I run two successful online ventures, with a focus on affiliate marketing, that have given me insights into what makes a successful business. I learnt the hard way, and would like to share with you some of the learnings I acquired in the process.

Tip #1: Solve a problem

Consumers aren’t looking to purchase your product, or service. Instead, they’re looking to solve a problem. Social scientists like Abraham Maslow have hypothesized that humans are driven by a hierarchy of needs.

In his 1943 classic titled “Theory of Human Motivation”, Maslow explains that humans seek to satisfy basic needs, like food, shelter and warmth, before pursuing higher ones. In these times of high energy prices and of supply shortages, elementary needs are making an unexpected comeback.

Higher needs include social belonging, esteem and finally self-actualisation needs. For example, a family holiday or a getaway with a close group of friends could help fulfill social belonging needs of trust and intimacy. A luxury product, or simply a social media post on TikTok or Instagram could help meet needs of esteem and attention. Finally, a yoga class or spiritual retreat could help fulfill self-actualisation needs.

Tip #2: Add genuine value to the market

Importantly, customers will only purchase your product or service if it adds genuine value. This means that you need to understand your value proposition, and how it compares to the competition.

Some companies created entirely new business models that went on to revolutionize the way we work and play. Tesla was the first to believe in, and pursue, the mass production of electric vehicles. It innovated in other ways, by creating home energy systems with solar panels and rechargeable batteries. By the time manufacturers of traditional ICE cars pivoted towards EVs, Tesla was years ahead of the competition, with a lead in the manufacture of electric cars and self-driving technology.

Others, like Apple, beat their competition by creating a superior product. When Apple launched the iPhone in June 2007, it was a relative late-comer to the model phone industry. At the time, Nokia and BlackBerry were the leading manufacturers of retail and business handsets. Apple took both markets by storm by learning from its competitors’ mistakes and creating a beautifully crafted product with an app-ecosystem. Apple’s App Store turned the iPhone into much more than a phone, a first at the time.

Tip #3: Size the opportunity upfront

You’ll also need to estimate the size of your addressable market, to determine whether this will be worth your time. This is an important step, no matter how big or small you ultimately aim to grow your business. If your idea is too niche, you may struggle to generate recurring cash flow.

Now that Internet penetration is widespread, you could use keyword research tools to see how many people search for words related to your product or service on Google. If you’re planning on selling through Amazon, you’ll find other keyword research tools with a focus on Amazon and even the Kindle platform.

Let’s say you’re thinking of selling organic baby clothes online. You’d start your keyword research by brainstorming top-level keywords (such as “organic baby clothes” and “organic baby clothing”), and running these through the AdWords Keyword Planner in one or more chosen countries. This tool will return monthly search volumes, a measure of how competitive each keyword is, as well as more keyword ideas for you to work on.

Amazon keyword research tools work along similar lines. They’ll return monthly search volumes, as well as information about how competitive each Amazon category is. You could use these insights to find a less competitive category with search volumes large enough to sustain your business. This is an important stage that will help you assess whether or not your idea is a viable business opportunity.

Tip #4: Have a marketing strategy

If you’re planning on selling a product or service online, through your own website or Amazon, it’s important that you have a view over how you will market yourself. If time allows, you could even start promoting your upcoming product or service in the weeks leading up to the launch.

If you’re planning on selling through your own website, you’ll need to familiarize yourself with buzzwords like SEO, PPC and Social Media. Social Media Optimization (SEO) is the art of ranking your website high in Google’s organic search results. You’ll need to ensure your website is discoverable, relevant and perceived as authoritative by Google and other search engines.

Pay Per Click (PPC) refers to paid search and display advertising campaigns that can run search engines. For example, you could create an advertising campaign to show your ads when people search for “organic baby clothes” on Google, or watch relevant content on YouTube. Paid advertising campaigns come at a cost, but are a great way to drive traffic instantly to your website. In contrast, SEO campaigns can take months to deliver results.

You could also look to create viral content around your brand for TikTok, Instagram or Facebook. Videos that strike a chord with viewers could reach hundreds of thousands of viewers and turn your brand into an overnight success. If you go down this route, create content that’s authentic, relatable and sparks a reaction from your audience. It’s also a good idea to let others embed your content in their videos, to help spread the word.

Finally, I also wanted to call out how important word-of-mouth advertising is. It goes without saying that people trust recommendations from friends and family more than traditional forms of advertising. If your product or service resonates with users, they will instinctively recommend your brand to others. However, you could encourage them to do so, by creating a referral programme that rewards them and the friends they invite for signing up. This could significantly reduce your customer acquisition costs.

Tip #5: Focus on profitability from the very beginning

According to statistics published by the Bureau of Labor Statistics, approximately 1 in 10 small businesses fail within the first year. By the end of the second year, 1 in 4 businesses will have failed. And by the end of the fifth year, approximately half will have failed.

So make sure you only invest money that you can afford to lose. Never mortgage your house, or take-on credit card debt, to fund your business. If your venture is unsuccessful, you’ll want to have enough financial headroom to pick up where you left. This also means planning for failure, even before you launch.

With this in mind, it’s important to start small, and aim to launch your first product or service as early as possible, before committing substantial sums of money. This is known as a Minimum Viable Product, or MVP. You could think of your MVP as the first iteration of your product or service. It’s far from the finished product you may have in mind, but it should deliver on your brand’s promise. An MVP will allow you to gather invaluable customer feedback early on in your journey, and could avoid expensive mistakes.

Until now, we haven’t touched on price or your input costs. But profitability is key to running a sustainable business. Your costs may be either fixed if you have to commit to purchases upfront, and/or variable. You should aim to minimize fixed costs to the fullest possible extent in the early days of your business because they require larger sales volumes to breakeven. The best businesses are self-funded, to the extent that sales revenue more than covers costs. This will allow you to reinvest profits into your business, to drive future sales.

Final thoughts

Along the way, you’ll experience moments of self doubt. Your friends or family may also have misgivings about your venture. However, you’ll be in a good place to push forward and focus on the end goal if you’ve done your homework and are confident in your brand’s appeal, market size and profitability.

All too often, in the early days of my entrepreneurial ventures, I was tempted to throw in the towel, in part because I was disappointed with early results. If you’re ambitious and in hurry, you could experience this too.

Yet, focus and tenacity are the keys to success that will help you overcome moments of self-doubt that will inevitably arise along the way.

No Loss Strategy In Stock Market – How To Stay Safe

A no loss strategy is the act of buying stocks that have already risen this year and selling them when they have fallen. If you are interested in reducing your losses, take a look at this blog article to learn more about how this strategy can help!

How to Start a Packaged Food Business: A Step-by-Step Guide

At first, starting a packaged food business may seem like a daunting task. However, with the help of this guide, you can get started in no time at all! By following the step-by-step instructions, you’ll be able to create a delicious and nutritious food product that will be sold at grocery stores. Not only will this business give you the opportunity to make your own decisions, but it will also allow you to work from home. So why wait? Get started now and reap the benefits of starting a packaged food business!

How to Run a More Efficient Business Operation

Boosting your efficiency can help you save time and money. You can improve your processes by documenting the steps involved and laying out the processes so that others can follow them. Business efficiency can also be quantified using various metrics. Some of these metrics include profitability and accounts receivable and fixed asset turnover.

How To Start A School Business Plan

Starting a new school can be hard, especially if you’re the first in the area. Many people ask themselves how to start a business plan for the school they want to open. If this is something you’re wondering about, check out our blog article on how to start your secondary school!

What types of light are there?

You might wonder what it means by saying there are many different forms of light. This is because we tend to focus only on the most important one, natural sunlight. This life giving force hits us from the sun. The Earth’s rotational pattern and distance means that we are perfectly placed to make the most of it.

Business Intelligence: The Foundation For Successful Marketing Strategies

Business intelligence is a crucial part of the marketing strategy for any company. It is the foundation for the success of your marketing plans by providing essential information about your customers and competitors. Use this article to understand better how business intelligence can help you create an effective marketing strategy.

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