If you want to turbocharge your email marketing and take it to the next level, klaviyo pricing should be on your radar. As one of the most influential and customizable email service providers today, Klaviyo packs a severe punch regarding features and capabilities.
But before diving in headfirst, you probably want to know more about Klaviyo’s pricing plans and associated costs. I get it – you want to see what you’re getting into financially before making any commitments. I’ve compiled this comprehensive guide breaking down Klaviyo’s latest pricing. After lots of research and number crunching, here’s everything you need to know about Klaviyo pricing as of January 2024. Let’s dig in!
Two Main Klaviyo Pricing Plans
Klaviyo offers two core pricing plans, including a monthly allotment of contacts and emails. The Klaviyo pricing plans are as follows:
Free Plan
The free plan allows up to 250 contacts and 500 emails per month. This entry-level option is excellent if you’re starting and want to test Klaviyo with a smaller list.
The free plan allows unlimited email templates and basic automation features like welcome emails and abandoned cart flows. While capabilities are more limited than paid plans, it’s still an excellent free offering.
Paid “Email and SMS” Plans
Once you outgrow the free plan or require advanced functionality, Klaviyo offers paid “Email and SMS” plans at the following price points:
– $20/month for 251-500 contacts
– $35/month for 501-1,000 contacts
– $75/month for 1,001-2,500 contacts
Higher tiers are available for larger contact volumes – you’ll need to contact sales for custom pricing.
The paid Email and SMS plans unlock klaviyo’s full suite of sophisticated email marketing tools, including:
– Segmentation and grouping
– Dynamic content personalization
– A/B testing
– Automation with custom criteria
– Detailed analytics and reporting
You also gain access to integrations, like those with significant e-commerce platforms such as Shopify and Magento.
Adding SMS Capabilities
With any Email and SMS plan, you can seamlessly incorporate text messaging into your communications.
SMS text messages are a direct way to reach customers and drive action. With Klaviyo, you can trigger automated SMS campaigns based on things like:
– Abandoned shopping carts
– Missed appointments
– Birthdays
– And more
SMS is priced at just $0.01 per message sent, regardless of the monthly plan. No contracts or commitments – only pay for what you use.
MMS multimedia messages are also available at $0.03 per message. They allow you to include images, GIFs, audio clips, and videos in your SMS campaigns.
So, if you want to supercharge open rates and conversion with SMS capabilities, Klaviyo makes it budget-friendly.
Klaviyo Customer Data Platform
Klaviyo recently launched their “CDP” or Customer Data Platform offering, starting at $500/month.
This major upgrade allows you to unify customer data from all sources, build detailed profiles, and activate personalized campaigns across every channel.
With Klaviyo’s CDP, you get:
– A centralized database to build rich customer profiles
– Connections to integrate data from your CRM, web analytics, POS system, and more
– Identity resolution to stitch data together across touchpoints
– Segmentation tools to group customers
– Personalization to custom-tailor messaging
– Predictive models and machine learning capabilities
The $500/month starter plan supports up to 100,000 customer profiles. Larger volumes and additional functionality incur custom pricing – contact sales for details.
Klaviyo’s CDP takes your ability to understand customers and orchestrate relevant omnichannel experiences to a new level.
Geographic Pricing Differences
The pricing described so far applies specifically to the United States. Other regions may have minor variations.
For instance, Klaviyo’s website shows the following monthly rates for the entry-level paid plan:
– USD – $35
– EUR – €32
– GBP – £27
So, you may see minor discrepancies depending on location and currency. Be sure to reference pricing for your geography.
Factors Impacting Base Pricing
When evaluating klaviyo’s pricing, keep the following factors in mind:
The base prices listed are starting points. Your actual rate could be higher depending on your specific use case and requirements.
Certain functionalities like advanced segmentation or predictive modeling may necessitate upgraded plans or added fees, even if your contact volume is low.
Integrations with platforms like Shopify also introduce additional costs beyond the base rate. So, pricing can scale up depending on the level of integration and customization needed.
In short – account for the potential that your monthly price may exceed the base rate for your plan tier, especially if leveraging expanded capabilities.
Klaviyo Pricing: Key Takeaways
After going through klaviyo’s latest pricing details, here are some key points to remember:
– Free plan accommodates up to 250 contacts for basic email marketing needs
– Paid Email and SMS plans start at $20/month for up to 500 contacts
– SMS text messaging is priced at $0.01 per message sent
– New Klaviyo CDP starts at $500/month for 100,000 customer profiles
– Actual pricing may differ from base rates depending on usage and functionality
– Contact sales for precise customized quoting
While Klaviyo does not publicly reveal its full pricing matrix, hopefully, this overview gives you a solid idea of what to expect cost-wise.
Of course, pricing is just one piece of the puzzle – the benefits and ROI Klaviyo provides have to justify the expense. From driving revenue growth to strengthening customer loyalty, Klaviyo’s platform delivers tremendous marketing value when leveraged strategically.
But I digress…this post is focused on pricing! Feel free to reach out if you want to help determine if Klaviyo makes sense for your business from an ROI standpoint. I’m always happy to offer impartial guidance.
Now, let’s get to those frequently asked questions about Klaviyo pricing:
FAQs
Q: Does Klaviyo offer custom pricing or negotiation?
A: Klaviyo sales reps can provide custom quotes and pricing, especially for larger or enterprise-level accounts. Contact sales if interested in discounted rates.
Q: How does Klaviyo’s pricing compare to competitors?
A: Klaviyo is competitively priced against comparable solutions like Mailchimp, especially for more advanced features. Many find Klaviyo provides more excellent value for the money.
Q: Can you downgrade Klaviyo’s plans?
A: Yes, you can downgrade to a lower pricing tier at any point if you no longer need higher allowances. This flexibility makes it easy to adjust plans to meet evolving needs.
Q: Does Klaviyo charge overage fees?
A: If you exceed contacts or emails in a given month, Klaviyo will bill you for the next pricing tier at the end of the month rather than imposing overage fees.
Q: Is Klaviyo pricing month-to-month or annual contracts?
A: Klaviyo pricing is completely month-to-month with no annual contracts required. This allows you to cancel anytime.
Summing It All Up
Klaviyo is a top-tier email marketing platform with capabilities to scale customer engagement. From intuitive automation to detailed analytics, it provides the tools to reach your audience optimally.
Now that you have a solid sense of Klaviyo’s pricing structure, you can decide your budget and needs. The digital strategy, encompassing a comprehensive approach to online presence and business objectives, differs from a digital marketing strategy that specifically focuses on promotional activities; reach out if you need any guidance determining if Klaviyo is the right solution for your email marketing and customer data strategy. I’m always happy to chat through options.With the right platform, you’ll be equipped to nurture customer relationships and continue growing your business. Best of luck finding email marketing success!
