- January 19, 2023
- Posted by: Chowdhury Shahid Uz Zaman
- Category: Reviews
TikTok is an ever-growing popular social media platform for posting creative content in short-form video clips. Like most popular social media sites, Instagram and Facebook paved the way to capitalize on innovative e-commerce features. TikTok seems to be fast catching up to step up the competition, visit this website to know more.
TikTok is the perfect platform and gives e-commerce brands and retailers the opportunity to create awareness and generate more sales in a natural and fun, non-sales way. To further focus on the e-commerce features, they even collaborated with Shopify in 2021 to allow merchandisers on the Shopify platform to sync directly with their TikTok business account.
Businesses benefit from the integration by creating their own separate “storefront” on their TikTok page and tagging all products sold on their website catalogue. Customers benefit from being able to shop directly on the app
Creative storytelling and entertaining content can increase traffic, sales, and conversions organically and positively impact customer loyalty rates. If you wonder how and what content to create, follow the tips and tricks below to incorporate them into your upcoming TikTok campaigns, curated by users of casino bonuses online.
Don’t Come Across “Salesy”
As with all social media platforms, when promoting your brand, it is vital that these marketing efforts come across naturally and not in a direct selling way. It can put off customers, and you are at risk of losing followers.
Brands should think about ways to engage rather than sell. One way to keep them loyal and to return is generating engaging and entertaining content that keeps users engaged as long as possible. It helps to build trust and increase followers and sales simultaneously.
Show Your Products Through TikTok Live-Streaming
On average, globally, a 76% increase in product sales came through live-stream shopping events during the Covid-19 pandemic. That shows enormous potential as an engaging marketing tool that creates awareness and increases sales simultaneously.
Even though livestream shopping has been wildly popular in China since 2016, when Taobao Live was launched, TikTok had its first live online broadcast shopping event in December 2021 in collaboration with a large department store Walmart. Live streaming, where influencers present various products and talk through their features, has proven highly effective.
Viewers can comment, enquire, and engage in conversations during the live stream, to ask questions about the products. The communication usually happens through in-app live chat, chatbot functionality, or SMS messages.
Reply To Customers’ Comments
Understandably, it would be technically impossible to do for more prominent brands and retailers, who get hundreds of comments each day. However, this is doable for small businesses that can create authenticity to increase customer engagement and loyalty.
By participating in conversations in the comments section underneath your posts, such as replying to a customer inquiry about a product, you can show you genuinely care about each customer and their experience with your brand.
Each reply is tagged with a “creator badge,” which means the customer gets a notification once their comment has been responded to. It can help make customers feel special and valued, thus increasing customer loyalty and keeping them returning.
Monitor Trending Hashtag Challenges
An excellent tip is always to check what is trending in the hashtag challenges section and see if you could use any of the hashtags in your campaigns or posts to get extra traffic. Make sure they remain relevant and interesting to your posts to keep the interest of your audience. Be careful not to use a random one that has got a lot of traction just for its sake, as if it is not related to your campaign or product, it can decrease engagement rather than increase it.