Influencer marketing: What is it? Why is it important? How is it done?
The influencer marketing is increasingly taking place on social media. Find great space both in corporate strategies. Because it has a weight in directing people’s […]
Marketing
Where to start to create an effective marketing plan?
What do you need a marketing plan for? What do you start with to develop the right one for your business? Today I want to […]
Marketing as an ecology of value
The term ecology is increasingly used by academics, experts and strategy and marketing consultants as well as by business managers instead of the market. The objective of this contribution […]
Ten things now dead and buried in the field of Sales and Marketing
On sales and marketing, I would say now that it’s official. The fashion of the moment is that all those who want to sell their […]