September 2018 - Business Infusion

Target Customers: How to identify and define the potential customer for a market analysis?

Posted on September 27, 2018 by Roger Walker

The first fundamental point for a good market analysis is the identification of the right target to turn to: the questions to be asked to identify it correctly ...

Business strategies

Does a small business need a marketing plan?

Posted on September 12, 2018 by Roger Walker

No need to deny, marketing is one of the most important components of the success of any business. But regrettably, small and even medium-sized businesses often...

Business strategies

Funnel Sales: What It Is and What It Eats?

Posted on September 3, 2018 by Roger Walker

For the first time about the funnel sales began talking in the middle of last century, but the universal pattern of customer behavior is relevant to this day. T...