Search engine optimisation, or SEO, aims to make a website rank higher in organic search engine results, making it more visible to those searching for your type of business. This has the advantage of increasing brand awareness, improving the site’s performance, and boosting traffic to your site. By finding ways to improve web design with SEO, your business can enjoy these benefits.
Quality user content
Avoid keyword stuffing, as the priority of search engines is for quality content. This means making your site a positive experience for users with interesting, informative content and high-quality, relevant visuals. If you need help with creating the content, consider using a professional web designer. A relevant internet search term can find who is available in your area. For example, ‘web design Exeter’ will show you who is available in that city, with results like exeter.nettl.com/digital/website-design.
Social-proofing
Positive sentiment around your brand can improve its SE rankings. While much of this can come from social media and external reviews, you can also use it on your website, such as by displaying testimonials, case studies, verification certificates, and awards.
Readable text
A fancy font may look intriguing, but can it be read? Text that is difficult to read creates a poor user experience, which in turn affects its SEO. Use easy-to-read fonts and limit the number. There should also be a good contrast with the background. Remember, your site may be used by those with visual impairments, so consider ways to make the text accessible.
User headers
Headers are visible on your site, improving the UX, but are also built into the site’s code. As a general rule, make sure your title includes the main keyword and describes the main content, and use ##s and ###s for headings and subheadings.
Metadata
Metadata is not visible on the page, but helps search engines understand the content and will be shown on the search result page. Include title tags, meta descriptions, alt text, and structured data, which includes relevant keywords and even calls-to-action
