Although a call-to-action (CTA) button will likely be one of the smallest elements on a webpage, it can have a significant impact on the number of click-throughs and conversions you secure.
Let’s take a look at some best practices to ensure your CTAs are always effective.
1. Create a focused CTA
This Forbes article states that on average we make more than 30,000 decisions every single day.
As we are able to do so many different things online, it’s no surprise that many of us often experience decision fatigue when we’re engaging with online content. So, always remember that CTAs are at their most effective when you’re only presenting your visitors with a small number of decisions to make.
2. Be bold with colour
While it is always important to consider your personal branding and the principles of colour contrast and harmony, selecting a bold colour for your CTA buttons can help you to ensure they are highly visible and enticing.
3. Select a simple font
CTA buttons need to be readable, so it’s always in your best interests to select a simple font with very distinctive characters.
4. Provide breathing space
Clever use of white space around individual elements on your website will provide a bit of breathing space that will ultimately help your visitors to identify and focus on the information you want to convey.
5. Trends are popular for a reason
As well as ensuring that your CTA buttons fit with your branding, it’s also important to consider current design trends. Although an experienced team offering website design Northants, such as https://wtbi.agency/what-we-do/website-design-development/northants/, would never suggest outright copying your competitors, there are many benefits to ensuring that elements of your online presence immediately create a sense of familiarity between your brand and your visitors.
6. The clickability factor
As you want as many people as possible to click on your CTA, you’ve got to make sure it looks clickable. One of the simplest ways is to make it oval or round, but you can also experiment with things like shadows and bevelled edges.
