Any golf club whether it is run by a local government or privately owned will have a manager. This person will oversee the condition of the golf course, the pro shop and the golf lesson facilities. The manager will also handle public relations, business records and activities associated with the club. The efficient running of these departments of the club will only be as good as the manager.
Professional resort golf club management offers a much higher standard of experience for the club and its guests. First, professionals have done the market research and understand what golfers are looking for before joining a private club, daily fee club or a resort.
Professional services can upgrade the club’s operations including:
• The condition of the course
• Membership and daily fee sales
• Design and development
• Finance and accounting
• Information technology
• Human resources
• Legal oversight
Professional club management will take into consideration the local demographics for overseeing guest services. It will make sure the course is in perfect condition at all times and upgrade the club’s amenities according to what the customers expect in a first-class establishment.
A golf course manager is responsible for a wide variety of services including the pro shop. The inventory needs to be high quality and in keeping with the latest trends in clubs, gloves, tees and balls, so golfers get the best available merchandise and have no desire to go anywhere else. The pro shop should be popular and profitable and provide excellent customer service.
In order to give confidence to members, there needs to be an expert available at all times, either on site or on call. This kind of attention also needs to be given to the grounds, greens and pathways. The markers and flags need to be in good condition. Other services may include planning events and tournaments, arranging golf lessons and promotion of the club. If needed, professionals can handle human resources, hiring, payroll and accounting.
A professionally run golf club attracts guests who become members because the customer service and infrastructure are perfect.