If you are here, it is possibly because your Facebook ad manager not loading and your ads are not running. Don’t worry, don’t panic, it has an easy solution. After reading this post, you can solve it in simple steps. The error in the Facebook Ads account is usually not due to incorrect campaign settings or because your ads violate any policy. The most frequent error in the Facebook account is in the payment settings.
How do you detect Facebook ad manager not loading?
You will see the message “Account loading error” in the delivery column and your ads will be disabled. You won’t be able to reactivate them manually.
As this is usually associated with the payment method, go to your payment settings, you will find it in the upper right corner – billing section.
Now you will see that there is an outstanding balance in your account. Try to pay it by clicking pay.
When you do, it will ask you from what form of payment you want to pay the pending balance, use the account or card that you have assigned by default and click the pay button. And then, it will show you where the loading error that has caused the deactivation of the account comes from. Your bank account or card has rejected the last payment.
Facebook Ads: how much does it cost in 2021?
Existing studies reveal that the cost of a Facebook ad, for most industries, is between $ 0.50 and $ 2.00 per click.
To get a better idea of how much Facebook ads cost, let’s take a closer look at two of the more detailed studies we’ve found on WordStream and AdEspresso.
According to AdEspresso, the average CPC of Facebook ads was $ 0.39 as of September 2020.
Wordstream is less positive and claims it is $ 1.72. However, this is the average of all industries, and not everyone has to pay that much to use Facebook ads.
For example, the financial and insurance sectors have the highest average, with $ 3.77 per click.
Others like apparel ($ 0.45 per click), travel and tourism ($ 0.63), and retail ($ 0.70) have much lower costs for Facebook advertising.
Now, why, according to AdEspresso, the average cost per click is so low, even less than $ 0.45 in 2019?
Probably the Covid-19 pandemic affected the price of 2020, then it caused panic among many entrepreneurs who had to reduce advertising spending for the year. Because of this, ad cost was lowest from March 2020 to September.
For 2021 it is reasonable to expect a similar situation, with prices rising but still contained due to economic difficulties.
What can you do to fix the loading error on the Facebook account?
Enter another alternative form of payment. For example, a card and pay the outstanding balance. Your ads will be reactivated in a few minutes!
Enter several alternative payment methods to make sure that if one gives problems, you pay from the second option. You can assign the priority of the payment methods in the settings.
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