- August 1, 2021
- Posted by: Roger Walker
- Category: Business plans
Often a passion can turn into a real profession and when this happens, it can really be said that there is nothing more rewarding and enjoyable. This is the case of those – especially women, but not only – who love make- up to the point of thinking of creating their own line of cosmetics. Surely to move in this direction, you need a great basic passion, a fervent imagination and talent, but also unshakable willpower because the market is large and fierce. Still, even in the small, everyone can seek and find profound satisfaction. So let’s see together How to start a makeup line.
How to start a makeup line?
Creating a line of high-quality makeups with innovative products that meet the demands of a vast and increasingly demanding public certainly requires experience, good and selected ingredients and an excellent laboratory at the base. Cosmetics is essentially chemical. This means that if there is a good foundation study, the products will simply be perfect and the dream of at least breaking into a small market will become even more accessible. Moreover, a good preparation at the base, naturally advertised, will help build trust in the public.
However, what must not be missing is, above all, passion and initiative, essential elements in a field of this kind. If you are a beginner, full of imagination and desire to do, you can certainly start to get involved by creating simple products in the kitchen of your home. After all, more and more people can obtain excellent results with DIY. Moreover, especially at the beginning, you will be able to play the card of simplicity and authenticity of the ingredients, work on an advertising system and Mass marketing based on word of mouth and in doing so, begin to make yourself known to a small audience.
The first choice to make
At this moment, you must have a well-defined and, above all, easily achievable project in mind. In other words, however beautiful it may be in the beginning, you cannot expect to aim too high immediately, but it is better to take one step at a time. So you need to choose the type of articles you want to dedicate yourself to and consequently the type of audience and what needs you want the products to satisfy.
So if you decide to dedicate yourself to a young audience, you can range between bright and bright colors and various types of products, while if you focus on a more adult and consequently more demanding audience, the decisions and choices to be made will be different both on quality. Of the products than on their basic characteristics.
In both cases, however, it must be said that the natural lines, produced with organic ingredients, for example, or in any case of good quality, are a good way to start. In addition, they can be made with materials that are easy to find. Another decision to make is the one regarding the quantities of products you want to start with. At this time, it would be desirable and common sense to focus on small quantities, more easily achievable, more easily placed on the market.
After all, a line with a reduced number of items will certainly be more in line with your needs both from an economic point of view for the initial investment and in terms of organization and production. This is all the more true when we consider that even the means are limited at the beginning.
You have to choose and buy the necessary ingredients: waxes, foundations, eyeshadows, perfumes, essential oils, ethyl alcohol and glycerin. It is better to choose certified raw materials, with the safe origin and proven processing, easily available, moreover, on specialized sites. If you are a beginner and do not have a laboratory, you can work at home: do thorough research on the recipes of makeup and start trying. If, on the other hand, you decide to rely on a factory, you need to know the plant manager and the various chemists to discuss the development of the line.
It is very important to create a name for the brand that is captivating and, at the same time, targeted to the type of audience you want to target. In particular, it is necessary to verify that it does not already exist, register it and make it a commercial brand to make sure that no one else can use it. This step is very important and for the same, as for all subsequent tax steps, it will be necessary and appropriate to seek advice from an accountant. Adding a slogan that refers to the essence of the company to why the product is successful can also contribute to the project’s success. You have to be original and intelligent.
A commercial license must be obtained. After obtaining the necessary preconditions, you will need a tax identification number (tax ID), a business name (DBA) and a sales permit to distribute the products.
Product presentation and advertising
The last and most important step is to decide how to present the finished articles: in other words, the packaging. Who hasn’t bought a makeup cosmetic just for its packaging? In a world where aesthetics and outward appearance are essential, you have to put a lot of emphasis on presentation. A beautiful package gives us the idea of a good product, so plenty of room for imagination: colored bottles, sinuous ampoules and colors that attract attention. On this point, you can wander even without having to spend a lot, especially if you are a DIY lover.
Furthermore, as is well known, to sell, you need adequate and wisely channeled advertising: you must not be afraid to invest in advertising events in which to have the products tested directly by friends and customers. This step is crucial. Even the most established brands organize meetings in homes: it is the best way to make products known, appreciated and consequently to buy, perhaps with initial launch offers. Another good option is to rent a space in a boutique or a shopping center in your area to present the novelty of your creations to customers and passers-by, inviting them to a try. And, of course, lastly, one cannot fail to exhibit one’s products in the largest showcase there is the web. Create your website and sell your merchandise on the internet.