Most people ask their chosen conveyancer how long the process will take and how much it will cost, but there are a number of other questions that may be bothering you but that you are worried about asking.Continue reading →
Despite being in the Godfather II together Al Pacino and Robert De Niro’s characters never meet. Pacino is Michael Corleone and De Niro plays his father, Vito. as a young man. It’s a shame, as both were starting to prove themselves as the heavyweights of the USA’s actors stable. That was all about to change when the film Heat came to the movies. This would bring the two actors together.Continue reading →
As there are many different moving parts within the conveyancing process, it can be a stressful and intimidating prospect. In addition to documentation to keep on top of, there are timelines to keep up with and a need to maintain open channels of communication with numerous professionals and other parties.Continue reading →
Moving home often comes with lots of emotions. Moving away from your previous one into a new one can mark some exciting new beginnings, but it often comes with a few hassles. One of the best ways to ensure that your move is as stress-free as possible is to plan the elements that you can. Here are some of the ways that you can plan the perfect house move.Continue reading →
Architects offer a wide range of services, including architectural design. Fees vary depending on the type of project and the architect’s fee structure. Some charge by the hour while others offer a flat fee for a project. Read the contract carefully to know exactly what to expect. Many architects offer a free consultation and some offer discounts for follow-up consultations. They help create building designs, assist with building regulations, and ensure that the project is up to code.Continue reading →
Whether you’re running a small business or a large corporation, regularly reviewing your website is an important part of keeping it fresh and relevant. Regular reviews will give you a chance to adjust your website to reflect the ever-changing needs of your audience and optimize its performance. By updating your content, you’ll give your customers a reason to visit your site regularly instead of simply ignoring it.Continue reading →
It’s a worrying time for most of us when it comes to energy use. With costs rising at an incredible rate it’s becoming more and more important that we all stay warm this winter without having to turn up the heating or relying on coal and other fossil fuels. What can you do to create a warm space in the home?Continue reading →
The weather in the winter can cause a whole host of problems and one of the biggest issues it causes is for our cars. The windscreen is one of the parts of the car that is particularly vulnerable to the wintery weather conditions like snow, frost and ice, so keep an eye on it over the winter so that your windscreen can keep you safe and protected.Continue reading →
Whether you want your kitchen renovated and extended or want to build a new house from scratch, something that you are going to need is an architect. An architect is someone who will be able to help make your dreams a reality and get that idea in your head into a tangible design that is put on paper, that the builders will then be able to work from when they are doing the project.Continue reading →
Digital strategy and digital marketing strategy are terms that get thrown around a lot in the marketing sphere. To make matters worse, the definitions of each have become muddled over time, which has led to a lot of confusion. In this article, I’ll try to clear up some of that confusion by explaining the difference between these two strategies.
The digital strategy is a high-level document that outlines the business objectives and key strategies for achieving them. It should be reviewed at least annually. The digital strategy should also include specific tactics for executing the overall strategy. For example, if you have decided to increase your advertising spend by 20% over the next year, this would be included in your digital strategy because it’s part of your overall plan to grow revenue through marketing activities.
It is the vision and prioritization of the resources needed to align (the structure, the process, the culture) for the desired business outcomes.
The digital strategy is more strategic than the digital marketing strategy.
The digital marketing strategy is a set of actions to achieve specific measurable results and financial goals.
It’s where you put in place your plans for how to apply your resources (time, money and people) to achieve your business objectives (or not).
A digital marketing strategy is a plan for how you will use digital channels and assets to find, reach, engage and convert your target audience in order to achieve your business objectives.
A digital strategy is more strategic than a digital marketing strategy because it helps businesses establish their place in the online ecosystem by answering broader questions about the future of their organization’s online presence. It also helps companies align their efforts with business goals, create an overall framework for decision-making and set expectations for both internal stakeholders as well as external partners like publishers.
It is a pragmatic plan for how you will use digital channels and assets to find, reach, engage and convert your target audience in order to achieve your business objectives.
Digital marketing strategy is a plan for how you will use digital channels to achieve business objectives. It involves the use of digital tools and channels that can be implemented in any organization, regardless of size or industry.
A digital marketing strategy is different than a digital strategy, which is more of a vision for using new technologies to transform your business. A good example of this is Starbucks, which has transformed its business model by ensuring that every store has free Wi-Fi and by offering mobile payment services via their app (a form of frictionless service).
A digital strategy is holistic, taking into account all aspects of your business to determine how digital can be used to achieve your goals. It looks at how you will use digital channels and assets (such as websites, apps and social media) to find, reach, engage and convert your target audience in order to achieve your business objectives.
A digital marketing strategy is more tactical and focused on specific channels like paid search advertising or email marketing campaigns. The focus of a digital marketing strategy is on the actions that need to be taken in order to find prospects online.
The digital strategy is high-level and holistic, while the digital marketing strategy is more tactical. It’s important to remember that these two concepts are not mutually exclusive, but rather complementary. A successful digital marketing plan will involve many aspects of your business that are captured by your digital strategy.