- September 16, 2016
- Posted by: Roger Walker
- Category: Reviews
Virtual reality films are becoming increasingly popular these days, thanks to the high quality, and an immersive experience they offer to viewers. These films have a wide variety of uses, from offering virtual tours, to taking product videos to the next level.
Technology is constantly evolving, and it is vital to keep up. Getting a grip of latest technology can benefit your enterprise. Traditionally, marketing focused on printed publications, signs and billboards. These days’ things have changed radically, thanks to the internet. With video, things have developed even more, and it is crucial to harness this power.
Video and images are always going to be the most effective way of reaching people with your brand and message. The way human brain processes images is incredible. We tend to remember the content of videos for far longer time than text, and well-made videos can capture our attention.
Working with film production companies can have a profound effect on the success of your marketing campaign. These companies can help you to develop effective videos which will speak to your intended audience. More than this, the best of these companies will be able to offer you the chance to develop virtual reality (VR) experiences. If the video wasn’t already effective enough, 360-degree VR video production is fast gaining upper hand in the marketing scenario.
Virtual reality and 360-video production are becoming increasingly popular because they allow you to do things no other medium can do. This is a new form of storytelling where the viewer is in control of what they see and experience. Wearing virtual reality headsets, viewers can control the camera angle by tilting, turning and panning. This delivers an incredibly rich and immersive media experience.
The interactive experience has encouraged wide acceptance of virtual reality in numerous industries. In architecture, for example, it is possible to develop virtual tours of buildings. This is something that no other medium can achieve, to give viewers a detailed and comprehensive look at a space or world. So, it is no surprise that VR has become such a must-have technology.
VR and 360-virtual reality videos and experiences give a very life-like experience of being inside the virtual world. More than just watching a video on the screen, the experience is sensory and feels live due to the degree of control the viewer has. Wearing head mounted displays; viewers can dive into a new world that you have created for them.
These videos have gained traction in the education sector where they take teaching to a new height. Equally, they are popular in healthcare communications as they give trainee doctors the chance to put themselves in patients’ shoes. They are also popular in development organisations as they offer the opportunity to step into people’s towns and homes. VR technology is catching on fast considering the number of people it can engage in virtual experiences of the products.