Big brands are focusing on these web design trends

Web design is a discipline that constantly develops and evolves. Web innovators are always finding fresh and exciting approaches to reinvent their webpages and encourage user engagement.

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Here are some of the latest web design trends that big brands are focusing on currently.

Dancing GIFs

By rational thinking, GIFS should have long been abandoned and relegated to a Silicon Valley dustbin, along with other outdated technology such as Pong and Atari 400.

The reason behind their existence was limited computer memory and bandwidth, and they were intended as a temporary solution until computers became powerful enough to open and display videos.

However, GIFs live on, thanks to internet users who merge together frames of imagery and play them repeatedly. Internet audiences love and enjoy them. In fact, it’s as close as the technology world has got in creating an art form. Companies that have specialised in GIFs, such as Giphy, have become extremely successful and profitable.

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Currently, big brands are heavily investing in introducing GIFs to their web design, and are using them as tools to describe a product, tell a story and add a refined touch to their website.

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More 3D shapes

In the beginning of website aesthetics, the trend was to imitate realistic objects into a digital format. For instance, the Samsung Galaxy note, when first launched, featured a notebook with simulated lines and holes for a ring binder, imitating a regular ring binder.

As trends changed, big brands focused on sharp edges and clean lines – a more minimalistic theme. As Flash began to decline a few years ago, HTML5 was introduced with beautiful, clean lines.

Geometric shapes have become the new craze, and big brands have started implementing them on their websites. These shapes are far more visually interesting than standard icons, and will soon be seen on websites all across the internet.

Use of colour

Big brands, particularly customer-facing businesses, are becoming increasingly experimental with colour. The plain business-like colours of blue, grey and black are now a thing of the past, as companies realise brighter, pop art colours help attract business.

Colours previously not associated with businesses are now helping websites become more enticing and appealing.