- December 20, 2021
- Posted by: Chowdhury Shahid Uz Zaman
- Category: Reviews
SEO or Search Engine Optimisation is a series of activities that can be undertaken to help you with the search engine ranking positions. Every search engine has an algorithm that it uses to identify websites and the content they contain based upon the keywords that they want to be found for. There are a number of different aspects of SEO that can be undertaken and these include technical SEO, on-page SEO and off-page SEO.
When you have your website designed by a Web Design Cheltenham company such as www.absolutecreativemarketing.co.uk/web-design/web-design-cheltenham/ they will talk you through the importance of SEO and the ways in which this can be completed.
In most cases, the technical SEO will be taken care of as a part of the web build and will include all the important elements that are needed to help your website with its page speed and navigation. This will include uploading files of a certain type and following a specific site structure.
On-page SEO includes the content that is written on your site and this will include making sure that your keywords are found on your site in relevant places as well as making sure that you have the appropriate heading types and that images that you use have alt tags that name what they are and their purpose.
Off-page SEO looks at getting backlinks to your site in return for content that you create, or it could be your social media profiles pointing back to your website to help your customers find out more information.