- September 2, 2016
- Posted by: Roger Walker
- Category: Business strategies
You have a small local business and you’re considering the possibility of creating a website. You do not have very clear how much help you, but you’ve noticed that Internet this is no longer the future but the present. And if you’re not, do not exist.
You are on the right track, but you might want to know some of the main reasons why you should take this very seriously and start selling your business through Internet.
Reasons to create a website for your local business
You’re going to explain very simply exposing yourself 10 reasons to create a website for your local business.
1. Boost your falloff
You have a local business and set yourself in a certain street in a certain neighborhood. Ahead of your store spend a day X people; some habitually live in that area and not others. Earned a large group of customers, and are providing real value to your buyers.
You may even find that your store better and offer added value compared to other neighborhoods. What’s going on? They do not know if you have not been there. They not have the foggiest idea what it is you offer, or whether it is better or worse.
A website allows you to increase your radius of influence for you know not only potential customers of your city, but other cities who need your product / service.
2. Your customers use their smartphone to locate companies
They are a group of people walk through a certain area and are looking for a restaurant to eat. They do not know where there is one and the first thing they do is look at mobile. If you have a website and sales page on Google Maps, then they will know how to reach you and come to your business. If you’re not, maybe you spend long and leave the restaurant competition.
You realize? Even if you have a local business in which you will not sell literally Internet, or products or services, you should have a website so that people know you and know where you are.
3. Improvements brand your company
There is nothing worse than searching the Internet brand of a company and the only thing that leaves you is the phone number in the yellow pages.
The social networks are looking for is not. They are looking for on Google and is not. A company that does not say anything about herself is saying everything.
The lack of information and lack of communication is also communication. You’re throwing the message: “I did not inform my clients that I do not take my business very seriously.”
On the other hand, you do not say anything about your brand on a website, it does not mean that others will not do! It is possible that when writing the name of your company in Google, you take a surprise. People who have been to your business, has not been satisfied and has put a review on a forum.
You may also like to read another article on Heygom: How to create web content that differentiate your company
That’s not what you want to come out first in Google when your potential customers write the name of your company.
On the other hand, if you are a professional or sectoral event, certainly more than one will ask a website where you can learn about your company. Having a card with the address of your website will help you keep in touch with that person, even if you never get to call or visit your local business.
4. You increase sales
Having a website can help you increase your turnover in general. And this depends largely on point 1. By increasing your sphere of influence, it also increases the number of sales conversions you achieve. Your website can become a source of extra income for your company, you can even outweigh revenue to your physical store if you really what you work well.
Getting a high number of sales in Internet depends on many factors, but you cannot say that there is a magic formula. But you must work hard online marketing and web positioning.
5. You get new contacts
When users see that you have a website and find you on Google, you will begin to find new contacts. Companies that agree to collaborate with you, potential new suppliers, people you send your resume, consultants and professionals who can help you get to improve your business.
Internet is a window on the world. From the moment you’re there, you’re exposing yourself to get new contacts to help you have a broader view of your company.