- September 12, 2021
- Posted by: Roger Walker
- Category: Business strategies
Currently, the ads are flooding the network, and there are countless marketing campaigns that seek to promote a product or service. This is where emotions enter the world of marketing to make the difference between a simple promotion and a successful campaign.
The role of emotions in marketing
There are a large number of strategies to create marketing campaigns that go viral and have the desired effect. In this particular case, using emotions in the world of marketing is a formula that, when applied well, is very likely to achieve its goal. Learn how to invest 30k?
But how does the use of emotions for marketing work? Actually, it is a method based on taking advantage of some emotion of the spectators; be it happiness, sadness, fear or even outrage are some of the emotions used for this strategy.
What is really sought is to touch the sensitive fibers of the public to encourage them to consume a product and share the advertising, and it is that marketing based on emotions has a very interesting background. Some of the reasons that emotions in the world of marketing play such an important role.
Eliciting an emotional response makes a better first impression
First impressions are always important, whether it’s meeting a new person, starting a business, or purchasing a product. The chances of making a better first impression increase exponentially if you create an “emotional bond” with your audience, either through comedy, emotion or even appealing to challenge the public.
It takes a few seconds to make a first impression, and A Good First Impression leaves you half the job. A perfect example of this is the sportswear commercials that urge you to change your lifestyle while hinting that their products could help you.
Emotions in marketing can convince people
By focusing on emotions when creating a marketing campaign, you create a bond with your audience in a certain way; in such a way that when making the decision to purchase your product or not, they will pay more attention to what they feel rather than to critical judgment. Or what is commonly known as “deciding from the heart.”
Emotional marketing calls the public to action
Different emotions produce different reactions in people. For example, happiness generally leads to sharing, creating greater awareness of the brand. Sadness is closely related to empathy. The feeling of fear or surprise prompts you to stay in your comfort zone.
The role that emotions play in the world of marketing is really important when creating a campaign. It is important that your approach is correctly focused on the right emotion. Feelings can interfere with people’s critical judgment, so properly applied, you can appeal to their most basic instincts.