Business strategies

How to write the subject of the email? Increase the opening rate in 5 moves

Posted on by Roger Walker
write the subject of the email

When we talk about newsletters, we cannot restrict the topic exclusively to the email itself. We must instead consider an element that precedes the body of the text and on which the opening rate depends: “the subject of the email.”

Sometimes a book must also be judged by the cover. In short, an unattractive title and an unattractive image risk nullifying the work completed. The object has the same function as the covers, it has the extraordinary power to convince or not the sender to open the emails, whether they are work or personal.Continue reading →

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How Important is the Use of Colour in Branding?

Posted on by Roger Walker

When marketing your company or organisation, branding is an extremely powerful tool. Pictures, logos and text style all play a part, but perhaps one of the most overlooked areas is colour. All too often, a colour is chosen based on personal preference.

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Personal choice may well give an indication of the company style, especially if it’s a smaller organisation, but it is also important to consider the message that different colours send. When chosen correctly, the colour of your branding will add emphasis to your message and help to attract your ideal audience.

When looking for a branding agency Cheltenham offers exciting local options that will work with you to ensure that your message is clearly conveyed through your colour choice and that your audience will connect with your company.

The Psychology of Colour

Highly effective brands draw their audience in with messages that are relatable. Buying decisions and customer loyalty are influenced not only by the more overt marketing messages, such as discounts and offers, but also by more subtle visual cues.

Research has shown that using colour effectively in branding can increase recognition significantly and attract new customers, in addition to helping to cement connections with existing customers.

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Brand development uses design and organisational messages, combined with colour, to tell the story of your company. Independent practices such as branding agency Cheltenham businesses appreciate how to understand your organisation and convey your message with originality, clarity and impact.

Developing Your Brand

Most organisations start out with a fairly simple brand message, but as your organisation progresses, the use of a colour palette across all your marketing can convey an extremely powerful message. Iconic brands use colour palettes to good effect; in some cases, most people will know the brand just from the colours, even without seeing the logo or company name.

If you’re considering using a branding agency Cheltenham has practices with local, national and international branding expertise. Independent practices will have experience in the markets and will understand how to convey your brand story to deliver a powerful impact and distinctive identity to reinforce the connection with existing customers and attract new ones.

For small businesses, effective branding with a colour palette that sends the right message can ensure that you stand out from the crowd for all the right reasons.

Business strategies

10 tips to be a successful entrepreneur

Posted on by Roger Walker

Do you have a good idea and do you think you have most of the features you need to become a good entrepreneur?

Well, then what are you waiting for?! Give vent to your desire to succeed. Don’t limit your horizons.

Let’s see what are the characteristics that an entrepreneur must have to succeed …

1 – Being able to make mistakes

Making mistakes is part of man and accepting mistakes is part of the wise man. A good entrepreneur must be aware that mistakes may happen to him and his collaborators but he will be smart if he can manage them with due serenity, not considering them neither sins nor faults;

2 – Be enterprising

A good entrepreneur must have the right amount of courage and resourcefulness; otherwise, the project will never take shape. We must have the courage to recall. The difference between an entrepreneur and a normal person is that the former knows how to take risks. Bet on an idea even if no one can still see its future results.

Creating a successful business from scratch is not easy and nobody does it alone. A good entrepreneur is the one who is willing to give up everything in the name of the goal he has set himself: to run his company. There can be hard times during which it is necessary to have a good dose of madness and risk everything for everything.

3 – Be humble

A good entrepreneur can show his shortcomings and seek advice. It is one of the most important managerial skills for those who do business. You cannot know everything and show that you do not know and ask for advice from those who know more than us, as employees, other entrepreneurs, family, friends, make sure that you are in front of a humble person and a successful entrepreneur.

4 – Be a leader

One is a leader when one enjoys the trust of others and such trust is obtained if one is an example of honesty, commitment and is able to evaluate and appreciate one’s own work and that of those around us. It is necessary to reward employees both economically and psychologically, giving them continuous incentives to improve.

5 – Be a great communicator

The gift of which a leader cannot just do without is the ability to communicate. You need to know how to do it with your employees, to solve problems together, with your customers to help you appreciate your work, with lenders to convince them of their projects. A good entrepreneur makes communication, not advertising;

6 – Be pragmatic

A good leader must never lose touch with reality. The excessive desire to do should not make us lose sight of the reality of the situation. Believing in yourself is fine but don’t overdo it.

7 – Building a corporate culture

This is a very important point. Building a corporate culture is like building a machine that then works automatically. You work in the same direction pursuing the same goals.

8 – Believe in your own ideas

Believing in one’s own ideas is a precondition; you have to work smarter not harder. Difficulties will not be long in coming and only those who have confidence and passion will check it.

9 – Be tough

If you are not determined, you will miss great opportunities. Carrying on innovative ideas often requires an extra-human effort and only those who believe that their affirmation of their idea is the most important thing in their life can do so.

10 – Be focused on results

Although it is the point number 10, it must be considered as the first point. A company aims to make money and satisfy a need. If on the street one of the two points starts to falter, you must reprogram your priorities and put everything back on track. Just wondering doing this, I will give an advantage to my company, will I sell more, will I offer a better service to consumers?

If you recognize yourself in these characteristics or believe you can work with them, you are on your way to being a good entrepreneur. So, what are you missing to throw yourself on the management path?

Business

Where to start to create an effective marketing plan?

Posted on by Roger Walker
create an effective marketing plan

What do you need a marketing plan for? What do you start with to develop the right one for your business?

Today I want to make some thoughts with you about the importance of having a clear and definitive marketing plan to you, first of all, that you are the owner of your business.

Relying 100% on external people who can manage communication for you about your company is no longer acceptable today. If we reflect for a moment on the evolution of digital channels in recent years, we realize that, more and more, some spot publication on social channels or on the blog of the site is not enough to have results.Continue reading →

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FDA issued guidance that prevent certain ingredients being used in soap

Posted on by Roger Walker

The U.S. Food and Drug Administration has established a final rule that states that over-the-counter antibacterial soaps containing some specific active ingredients can no longer be legally marketed. This is as a result of manufacturers being unable to clearly demonstrate the safety and effectiveness of the ingredients, especially in terms of preventing the spread of illness and infection.

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There are 19 active ingredients, and the final rule applies to products which contain one or more of these. The list includes triclocarcon and triclosan, the most frequently used ingredients in wash products which are designed to be mixed with water and washed off. Wipes, hand sanitisers and antibacterial products used in medical settings are not affected by the final rule.

Although consumers have been led to believe that products which contain antibacterial ingredients are more effective at minimising the spread of infection, there is no scientific proof that this is the case. Most products are actually no more effective than using simple soap and water. This is according to the Managing Director of the Center for Drug Evaluation and Research (CDER), Janet Woodcock.

Long-Term Negative Effects

In addition, there appears to be some worrying data which suggests that using such products could actually be harmful in the long term. Research points to the potential health risks long-term exposure to ingredients such as triclosan and triclocarbon could pose. These include hormonal effects and bacterial resistance.

Manufacturers Taking Steps

The FDA works to protect the health of the public, helping to ensure the effectiveness, safety and security of vaccines, drugs, medical devices and biological products for both human and veterinary use. In addition, they work with the Department of Health and Human Services to regulate and protect the food supply, dietary supplements, cosmetics and tobacco products.

Manufacturers will now have a year to comply with the ruling, although many began phasing out the use of the listed ingredients back in 2013, when a proposed rule was issued. Companies can turn to Paid Medical Trials that are offered through companies such as trials 4 us offer paid medical trials in order to have their products marketed as medically graded.

The advice for customers is that washing with running water and plain soap continues to be the most effective step to avoid the spread of germs. If there is no access to soap and water, a hand sanitiser containing a minimum of 60% alcohol should be used.

Business

Getting on your own is a necessity: 5 points to become an entrepreneur

Posted on by Roger Walker
become an entrepreneur

If you are considering the idea of starting your own business and opening a new business, you are in the right place: Heygom is the blog dedicated to those who want to take their lives in hand and start thinking big.

If, instead, you have been in limbo for years and have not yet made the final decision to quit your job to make the leap, I have good news for you: you still have time to do it and, if you start now, you can have an advantage over others.Continue reading →

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Are you sitting comfortably?

Posted on by Roger Walker

Don’t overlook seating when designing or planning a new office fit out. You might think that there isn’t much to think about when choosing office chairs. Maybe the colour and whether the armrest fits underneath the desk, for example. For furniture that workers will spend several hours on every day, it is important to get the right seat. There are various types of chairs and if you are not sure, let’s see what the differences are.

For chairs in a relaxed position, you might want a conference chair. During meetings, people will sit down and want to think and talk, not feel anxious and the conference chair is designed for the most comfortable sitting position. They are not too mobile however and cannot be adjusted.

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Ergonomic chairs are specifically designed to be friendly to your back, neck and shoulders. They are good for sitting for long periods and those who suffer from back pain will appreciate that the chairs come with armrests, headrests, and height that can be adjusted to find the perfect posture position for workers.

The executive seat can rotate in any direction with wheels and has a high back. They are thicker and are generally made of leather, often being a little more expensive than standard office chairs. Make sure your chairs flow well with the plan of the office layout you have in mind. For Office Fit out Companies, visit https://mobiusatwork.co.uk/

The mesh chair is not as soft as other office chairs and has only a netting on the back rest. They have soft seats and are ideal for people who are prone to suffering from overheating because the mesh allows the back to breathe. Many people will love the ventilation provided by this chair style.

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Guest chairs are generally immovable, inflexible and non-adjustable. They don’t have to be overly comfortable or anything too special, as they are normally found as seating in waiting areas or in reception, for example.

Task Chairs are the most common chairs found in offices. With a basic design, wheels for mobility and a rotary function, everything in this range is comfortable and affordable. Also called an operator style chair because it is designed for typing work and its ergonomic design supports erect postures for those who work at the computer all day long.

As you can see there are quite a lot of choices available and the most important thing to decide is which chair style best fits your work style and office environment. Correct posture is the key to good office work and productivity, so you’ll want to choose chairs that support you in this regard.

Reviews

The best ways to manage your finances as a contractor

Posted on by Roger Walker

If you work as an independent contractor or consultant, you need to find a way to manage your finances effectively. This will make it easier to deal with issues such as annual tax returns and also to simply see how your finances are looking on a business or personal level. Unfortunately for many people who work in this way, it is not something they have a natural flair for. While you may be outstanding in the actual service you provide and find that enjoyable, managing your finances may not be the same story.Continue reading →