The solution to give less discounts

Less Discount

Experience has shown me that many companies give discounts because they cannot justify a higher price. Therefore, in the absence of arguments, it is a good discount. The lack of differentiation is the source of many problems, including the pressure to lower prices.

Few strategies have both commercial impact and differentiation. A differentiated product or service is unique from the rest, providing alternative standards for the market. A differentiated brand is less vulnerable to attacks by price competition and will be a compelling reason for customers’ preference.

The solution to give less discounts

The solution to give less discounts: differentiate…

A few years ago I wrote an article referring to the most important question that every company should be: Why buy from you rather than your competition? When the answer is not clear, it is when the client begins to press for the price. If the customer does not perceive a difference, it will try to justify why they should pay more for what you offer. And if their arguments are not convincing, he will push for a discount. It is a simple survival mechanism that the client has to maintain, as you would any of us, the balance between what you perceive you are getting and what you are actually paying. Remember that the price is a relative perception of value.Continue reading →

Increasing Your Wealth and Asset Holdings with Professional Guidance

Along with owning and operating their own businesses, many company owners also seek to increase their wealth. They want to acquire as many assets as possible throughout their careers. When you are unsure of how to accomplish this financial goal, you may look to professionals who are trained to guide business owners in managing their wealth. You can get started by signing up for lessons like Sage 100 ERP training and other instruction that can be found online.Continue reading →

Your customer loyalty and SEO

Customer Loyalty

One of the most important concerns of any business is how to get your customers to trust him not only once but to repeat. Then we talk about loyalty. Loyalty is a term used in marketing that determines how loyal a customer is a company once known.

Indeed, this is one of the most important issues discussed in the course eCommerce for entrepreneurs. The task of loyalty is simply to get the purchase made by the customer is the beginning of the next and this must be applied the same media that incite to repeat it. Loyalty can be a measure of bond with the customer. According to some marketing surveys, only 40% of customers with a higher rate of satisfaction 80% repeat purchase, so, to the extent we get high satisfaction and perceived service quality, we will increase the possibility of the customer repeat purchase.Continue reading →

The dilemma “profitability or growth” in the startup

Profitability or Growth

Today I’m going to play a very thorny, ambiguous topic that generates heated debates … but I think worth comment and discuss its impact on the future of startup: the popular wisdom says you have to try to find income as soon as possible, something I do not think it’s as absolute as it depends on each startup, its business model … etc.

In case there is any doubt, I’ll start with a very clear statement about what I think:

Focus on profitability not always the right answer.

A startup is an experiment designed to discover a model of profitable and repeatable business scalable.

And the key here is the bold words: there is a business and should be managed as such, but an experiment where they do not know which is the best business model to exploit a customer need, which implies it first (even before to ask if profitability or growth) ALWAYS should be to create a product that really get add value (and thus keep users) … but once that is done, we worry about the scalability of the business model.Continue reading →

10 Ways to stimulate creativity and innovation

Creativity and Innovation

Differentiation being one of the main topics that we discussed in this blog, and seeing the great reception it has among entrepreneurs (among other things because there is a great need to get out from the competition), it is not strange to think that in all background is rooted in the lack of creativity and innovation.

And is that if above the offer could hardly cope with demand and allow for each competitor had a major share of the pie, nowadays most industries are characterized by a great deal in the eyes of the market does not present many differences.

Without knowing exactly what has obeyed this phenomenon that is part of the natural evolution of many businesses and industries, I would say that the mentality of the past to make no change while there was the need to do and be extremely conservative in times where there was enough bonanza for all, they led many businesses to grow not only a great fear and resistance to change, but pass all this led to a lot of businesses still encounter huge difficulties successfully differentiate themselves. And not because they cannot do, but also because new generations have inherited part of that culture and fear of change that is stuck in the DNA of many traditional businesses since time immemorial.Continue reading →

Three Marketing Strategies That Can Help Build Your Business

As many people know, marketing plays an integral role in helping business owners experience the company growth they desire. However, many corporate leaders have yet to implement high quality marketing techniques that will help ensure that their organizations undergo continual expansion. Nevertheless, there are numerous marketing strategies that can help your company accomplish this objective. Here are three of them: Continue reading →

10 Keys to make really effective Online Marketing

Online Marketing

About 6 years ago I decided I wanted to have my own internet business and from that moment I started working on my first online project. Today, after working for years in various web projects, I want to share 10 tips that I have learned about how to make online marketing that actually works.

Each of these keys has applied in the projects related to digital communities, eCommerce, web applications, personal branding and digital strategy.

I hope these keys will be useful to boost your business. We encourage you to apply!Continue reading →

How a startup is valued and what impact it has on your future?

Business Startup

As many people who took some years in this crazy but exciting world of startups, one of the questions most often asked is, What value my company? I’ve resisted writing about it, as there are large items on the subject and it is complex to tell … but I think I can at least give my point of view.

It is quite easy and there are many references to evaluate startups in later stages, when they are growing, but billed … etc and seed stage / seed? How do you value a company by a financial analysis that no invoice or if it does not in large numbers, which has a mature product and begins to follow the path of growth but still has not consolidated metrics?

Many believe that a startup seed phase is 0, since it has not yet proven its worth in the market … while others say it’s worth a lot of its potential. And indeed both views are correct … but with caveats.

The reality is that they usually end startups are undervalued (not very common) or super-valued (most common) … but that any approach is colored by one thing: the absolute uncertainty of the business.Continue reading →

How to make money with Facebook, earn online profile or fan page in 2016

Make Money with Facebook

Make money with Facebook is now a reality: there are many users who have learned how to make money online with a profile or a fan page, leveraging the internet in all its many facets, including the most absurd. How to turn in money to use your favorite social network? As mentioned on many other occasions in which we talked about earning online, it’s not all easy and you have to be consistent and determined. Before taking up a new activity at the very least know the basics: the same can be said for those who want to start a business on Facebook or, more generally, on the web today, in 2016. Forget, then, the various promises of obtaining money easy: on these pages do not like to sell smoke. What do I need to start? The only luck is that the start is at no cost: so to speak, because obviously you have suffered revenue and therefore you will be working “for free” for weeks if not months. Let’s see, in concrete terms, what you can come up with to get remuneration from one activity on the popular social network. Ready to make money? Continue reading →