In the world where brands have to move today, there are certain elements that are taken for granted and that brands cannot include much that sometimes they would like. One of these elements is to give opinion margin consumers and allowing tell their experiences and their visions of products or services and that these are linked to the brand name. It is no longer only for specialized sites where you can leave comments and opinions, but now scenarios such as social networks or pages own corporate companies have to allow it.
For many brands, such information and content is something that generates fear. There are many companies that resist these tools and open hand to the content generated by the users themselves, as they fear that these contents have a negative impact on vision of the brand or make that consumers look worse. They fear that the comments others make them lose sales.
The information and content related to brands, user-generated, have a high power to influence purchasing decisions of other consumers
