Why music should be a fundamental part of the brand message?
Music is a fundamental part of the brand strategy or at least should be. The musical marketing is one of the legs called sensory marketing and uses the same wea...
Category: Business
Business encompasses the varied activities and operations involved in producing, buying, or selling goods or services to earn a profit. It involves numerous aspects like management, finance, marketing, and operations. Businesses can range from small enterprises to large corporations, operating in diverse industries and sectors, aiming to meet consumer needs while sustaining growth and profitability.
Google is already the most valuable brand in the world, ahead of Apple
How important is it to make a name and make an identity? As you well know companies that have failed their brands to the attention of consumers, have a powerful...
The importance of training
People are the most important resource of enterprises; their contribution goes far beyond its value as labor. Their ability, creativity and willingness against ...
The principle of world’s most powerful marketing
As a customer, you’ve probably received literally millions of ad sales. Some of them work, most do not. Have you ever wondered why most of them do not wor...
The importance of recruitment
Unlike large corporations where huge investments in advertising media virtually guarantee that their products are “selling themselves”, the vast maj...
What marketers look for in their ideal workers?
What makes the marketing team of a company achieve success? What that positions the company in an outstanding position to achieve their goals and connect with c...
What is viral marketing? Snowball Effect
You may have heard ever about the viral marketing or perhaps you already have a clear idea of what is and how it evolves, because effectively, and although the ...
Britvic in Good Position to Accommodate Sugar Tax
The new sugar tax will see the price of fizzy drinks rise across the UK and may see the profits of drink manufacturers adversely affected. Britvic, however, hav...
Take the plunge from employee to entrepreneur
We reveal the experience of a senior executive who became employee to entrepreneur. If you are all ready to take the plunge? Sometimes the routine can be our wo...
Strategies to retain your customers
A classic mistake made by small and medium businesses is to assume that more customers mean more business. Common sense says that for a company does better, you...