Consumers have become increasingly complex and more active for more and more customers various spaces and elements. That is, rather than simply a space or a sales channel, consumers are increasingly jumping from more and more land consumption and are increasingly using these spaces simultaneously or continuously. This is what forms the new shopping landscape, which begins to be known as the Omnichannel consumer.
Omnichannel it has started to become a key issue for companies and one to which they must pay increasing attention as they should dedicate more and more care. The consumer is no longer, as in the past, someone who keeps things compartmentalized and their consumption habits. Now, all stage and all purchasing process is completed from different contact channels and also consumers expect this process is fluid and that brands are able to live up to their expectations and needs. If they start to make a purchase on your smartphone and then decide to continue with it in the store, for example, expect the brand to be able to rise to the occasion.Continue reading →