win more clients. grow your business.

Audit & Assurance

Audit and assurance is all about meticulous data analysis. Everything needs to be checked, double checked, and triple checked.

Global consumer insights

Rapid solutions to the most complex business challenges with cooperative process-driven.

Thought Leadership

A solution is proposed, from here you can action the plan with just outline assistance.


Travel and Aviation

Company that offers design and build services for you from initial sketches to the final production.

Local Business

We consider all the drivers of change - from the ground up and we'll motivate and support you to make the change.

Consumer Products

Design repeatable growth models and innovation pipelines that generate new products with higher potential and lower risks of failure.

Financial Services

We work buy-side and sell-side and give our clients hard-hitting and objective answers and focus hard on the best opportunities.

Energy and Environment

We work across all the major geographies, meaning we understand the underlying drivers in construction markets.

Transport & Logistics

Scheduled transport operations, from broad market trends and strategy to the development of integrated commercial strategies.

Doing the right thing,
at the right time.


To help entrepreneurs get their act together
before they talk to investors.

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Who are Netflix competitors?

Netflix is ​​an American corporation that allows its users to have a continuous download (streaming) of a wide variety of television shows and movies online and to receive rental movies in the mail for a monthly fee. Although its main competition Blockbuster filed for bankruptcy in 2010, there are several companies that offer online streaming for a monthly membership, pay-per-view system (pay per view), payment for a rental period, or even the possibility of buying exclusive streaming content.

How to make money on Shopify

How to make money on Shopify? If you have come this far, you have probably heard about this famous CMS that youtubers use so much and that it has been very well received in the world of entrepreneurship.

Trek Vs. Specialized

Today we’re going to be looking at two of the largest bicycle brands trek and specialized and reviewing some of their bikes.

But before we continue, I want to share a fun fact I recently learned about bicycles. Did you know there are twice as many bicycles in the world as cars imagine that double?

Comparison of Trek Vs. Specialized

Let’s begin track and specialized are hugely compared as they both have loyal fan bases both offer a diverse range of bikes in terms of sizes budget and functionality as well as boast high-quality build and components.

Personalization and Customizability

The main difference between them is the personalization and customizability of the bikes. When you buy a bike today most are sold as parts and you have to assemble them at home. You can however pay additional charges for the bike to be delivered assembled with trek you can build a bike of your liking since you can choose different components of the bike.

You can select your bicycle’s forks wheels and frame this means while a certain bike is sold in blue you can personalize it by choosing a different color frame fork or handlebar.

Specialized on the other hand does not offer this option you use the frame and components provided in the box by the manufacturer.

If you love bike racing adult BMX bike is the best choice for you.

Suspension and Braking System

Trek bikes come with a powerful suspension system called an active braking pivot. This works the same way as a braking system in modern cars it does this by allowing more chatter so that the wheels skid less especially when pedaling.

Additionally, this trek system works in conjunction with a full floater suspension system. Full floater prevents shock mount movement when pedaling especially at high speeds.

Similarly, specialized bikes also use a rear braking system known as future shock it allows more control and stability for the rider and provides comfort and rough terrain.

Range of Products

Both brands are huge and have loyal fans they slightly different when it comes to the diversity of bikes trek having been around longer has a wider range of bikes compared to specialized.

You can be sure to find trek bikes for every rider level and different terrain specialized lean more towards mountain bikes and have a larger selection of them.

Overview and Feature

Especially when trail riding as a trek bike it comes with nice suspension that takes the edge off bumps and rough terrain this bike is available in two colors gray and magenta.

However, you can customize it when you order direct from trek it’s also affordable starting at a 4.99 frame made from lightweight alpha silver aluminum which is very durable.

Double-wall Bontrager connection rims trek lifetime warranty applies to all the frames 21 gear shifter gives the ability to easily adjust the power of your ride on the fly.

Specialized pitch is a striking mountain bike known for its multi-circuit dampening suspension fork like trek bikes this one also features Shimano components from the gears to the brakes.

Furthermore, the pitch is fitted with 25-to-28-inch wheels which are great for off-roading however you can always replace these with 29-inch wheels for more comfort.

The seat on the pitch is also well padded and comes with a quick-release screw mechanism for easy adjustments.

The only issue with this bike is the long stem that pushes your weight too far forward when descending slopes and hills.


In general, both trek and specialized are expensive compared to other bicycle brands. Even for lower-end products however specialized bikes are more expensive on average than trek.

As their focus is more on mountain bikes therefore if you’re on a tight budget you’d rather start by looking at trek bikes.


One of the key similarities between these two bikes is the maximum of their build both have frames or bodies built of aluminum for two reasons.

First aluminum is a light material and keeping the bike as light as possible. Aluminum is also solid and sturdy for durability.

On top of this, the trek bike and pitch are also equipped with Shimano derailleurs and shifters which are known for their reliability.

Lastly, both bikes come with a maximum weight plus load capacity of 300 pounds things you should know before buying the trek bike.

Users have reported that the brakes on trek bikes feel cheap and over time become squeaky due to the low-quality build. This can be resolved by replacing the hydraulic brake system at your local shop.


Guys, maybe you are a fan of the trek or specialized bike. Here we have demonstrated a detailed comparison of these two types of bikes.

Learn more about bike repairing how-to guidelines you can check Outdoorxsports. If you enjoyed this comparison article be sure to like and share for more bike comparisons.

How to start a candle business

How to start a candle business? To make candles never use clothing dyes because they will not work. You can rather use cake coloring. The result will be excellent since you will get beautiful colors.

Ways To Make Money On The Internet

Due to the rapid rise of the internet over the past decade or two, many of us consumers have noticed opportunities to be able to use the platform as an area to make money, mainly due to it being a new market. However, now as the internet has settled and a lot of business ideas have been formed, their now might be limited ideas to create a profit online. However, we have found this to be untrue, with their still multiple ways to create money online quite easily and below we look at our favourites.

How to start a cosmetics business

Finding a job in Italy today is very difficult, so most people choose to set up their own business; in fact, opening a cosmetics shop is an excellent idea as in recent times this activity is very fashionable. However, it is important not to get confused with normal perfumeries, even if they have a corner of the shop dedicated to cosmetic products. In this regard, here is a guide with some tips on how to start a cosmetics business.

The Benefits Of The Internet For Businesses

The rate that the internet is evolving at during its current trajectory make it one of the most impressive inventions during the modern-day life as the reliance that we all have now on the internet is astonishing. The internet can now be used to get about our everyday tasks and lives but one of the main reasons as to why it is used is for businesses to thrive online and for consumers to do their online shopping and below, we look at the benefits that businesses receive from having a business online.

What is mass marketing? Mass marketing example

Most of today’s marketing strategies revolve around terms such as segmentation, specialization, buyer persona, geolocation, etc. In other words, concepts emphasize the public’s differentiation and the products or services for each segment. However, in this sense, mass marketing goes against the tide. So much, so that many already considered it an obsolete technique.

What is mass marketing?

mass marketingMass marketing or undifferentiated is one whose goal is to create strategies for spectrum widest possible audience, regardless of the usual factors for market segmentation.

Colloquially, it is a marketing strategy that seeks to impact everyone without distinction of their gender, age, location, tastes, hobbies, cultural level or behavior in the market.

This type of marketing seeks to implement a single global strategy aimed at the general public to achieve the brand’s commercial objectives in one go.

For this reason, this strategy could also be defined as the opposite of concentrated marketing, which focuses on segmenting the audience as much as possible to impact them with highly personalized advertising messages.

Normally, mass marketing is used when promoting so-called mass consumer products. These are products or services in high demand and that are necessary for all strata of society.

When offering generic products oriented to the general public, it is more difficult to obtain competitive advantages, focusing on offering superior quality to the competition or more competitive prices.

Read more about network marketing from here.

Characteristics of mass marketing

Mass marketing is a strategy that uses promotion through mass media with a great reach. For example, television, radio, written press or internet platforms such as social networks.

On the other hand, it is intended for the promotion of basic necessities. They are products or services that everyone consumes and that consumers want to obtain at a good quality/price ratio. An example would be food, soft drinks, personal hygiene products, etc.

Another characteristic of mass marketing products is that they tend to be of fairly limited quality. They often sacrifice quality in favor of price. An example is the private labels of supermarkets.

This fact is completely intentional. Manufacturers seek to make products of limited quality to reduce production costs and ensure that they will need to buy the product again in the future. This is what is known as planned obsolescence.

From the previous paragraph, it can be extracted that mass marketing is used on recurring purchase products. In other words, consumer goods that the user usually buys periodically.

Examples of mass marketing

A clear example of products that are the object of massive marketing are those destined for food or soft drink brands. Mainly those that are intended for the general public and that have a broad market sector. For example, Coca-Cola’s strategies tend to be mass marketing, but other novelty soft drink or energy drink brands perform greater segmentation in their advertising to specifically target a young or athletic audience.

Another example is personal hygiene products. For example, everyone consumes toothpaste. It is a product that is not made for a specific consumer. Manufacturers seek to convince as many people as possible about the advantages of using their toothpaste over the competition. Hence the brands that emphasize their toothpaste properties, such as anti-tartar, protection against bacterial plaque, etc.

There are many more examples of mass marketing. Think of a large company that markets a staple product or that everyone uses. For example, the advertising of mobile phone companies also targets the widest possible audience.

Or what about the sale of furniture or home accessories? Everyone needs to furnish their home, so many brands seek to reach as many users as possible. This does not mean that many brands make a segmentation to digitize a specific group of users. For example, IKEA can run a massive marketing campaign and complement it with others aimed at newly married couples who have just had their first child.

mass marketingAdvantages and disadvantages of mass marketing

What are the main pros and cons of mass marketing? Is it still a recommended strategy in these times?


The main advantages of mass marketing are:

It has the potential to reach a large number of users. Your target audience is very broad, which increases the possibility of obtaining good customer numbers despite having a low success rate.
The investment of time and money in research is less since in-depth studies on different market segments are not required.
It is especially useful to reinforce the image of already established brands and that have a significant market share.
It is also ideal for promoting the so-called “star products,” which enjoy great popularity. To see the different phases that a product goes through, we recommend reading our article on the BCG matrix.
It is a strategy that can be oriented towards economies of scale, which results in lower costs in the manufacture of products.


One of the great disadvantages of mass marketing is that today the market is increasingly segmented due to product saturation. Users often look for specific products that stand out from the rest. Brands know this and invest a lot of time and money in locating their buyer persona or their target to impact them with the right messages. These types of personalized messages will always be much more effective than generic messages.

On the other hand, mass marketing makes use of the so-called shotgun technique. It is based on firing many shots in the hope that some of them will hit the target. However, these days this strategy is more like killing flies with cannon shots. You can take a lot of shots, but if you don’t aim at your target, none will hit the target.

And worst of all, being a unique strategy focused on a global audience, failures can be outrageous. It is not the same to fail with a specific product. Few units are manufactured and aimed at a specific population group than to fail with one for general consumption, which is the company’s main economic support.

Does mass marketing have a future?

Some many authors or marketers claim that mass marketing has YES disappeared. The main reasons are the development of communication channels, which have caused consumers to be more and better informed and the audience more segmented.

In this situation, it is essential to look for the differential factor over the competition, find that market niche that allows us to stand out, or perfectly know the target to offer personalized products and services.

However, you could say that mass marketing has NOT disappeared and that, in reality, it never will at all. There are times when it resurfaces strongly, such as times of economic crisis. Also, it may be outdated in Western society or other developed countries. Still, it is not so outdated in other parts of the developing world, where consumer knowledge is not as extensive.

What is Degree of Leverage?

The Degree of Leverage is the ratio between the indebtedness of a company and its own resources. Taking into account the profitability of recent years.

Recommendations on using Succession Management Program for businesses

The growth and success of an IT company depend largely upon its ability to utilize and retain its human resource. Any IT initiative, to prosper, must know how to identify its talent and must be able to retain them for a longer duration. High-potential employees must be identified and must be nurtured in due course giving them surplus opportunities and instructions on how to develop their careers, and at the same time keep contributing to the growth of the company. With the cut-throat competitive market, the retention of talent is quintessential for an organization and is detrimental to its growth. A comprehensive succession management program is hence necessary for an organization to help retain its valuable human resource;  the people who can step into key roles as and when required. Statistically speaking, in a recent survey, it was found out that on average, an IT employee receives 34 job offers each week, while it was also found out that 81 percent of the workforce is open to new job invitations even after being happily employed. In such a scenario, it is the onus of the leader of the company to deploy strategic succession management.

Here are 5 recommendations on deploying a successful succession management program-

1. Rigorous exhaustive program

Ensure that your succession management program has depth, and it reaches all levels of the organization, and not just the senior positions. Each employee of the organization must realize that there is an opportunity for growth within the company for them and that the value which they bring to the company is recognized and rewarded. A loud and clear message about the career paths and future opportunities must be given to the employees so that they can believe that there are growth prospects within the company and they don’t need to look for it outside. Each and every position of responsibility within the company must be treated with equal respect and hence, the succession management program must have sufficient depth.

2. Correct approach

An appropriate approach to implement your program is also critical. There can be two approaches, therefore. One can be to identify the key positions first and then the high performing individuals to fill up those posts. But then, that would violate the first rule, as mentioned above, because in that manner we would be identifying the top positions only and would work for those crucial positions only thereby creating a kind of disparity amongst the workforce. Hence, this approach must be avoided. The second approach, which involves recognizing and developing the potential employees first, and then filling them into the key positions, is much better. This approach would give a fair shot to everyone to compete for a position within the company. Then, the performing individuals can fill the posts depending upon their professional goals and the company’s business needs. This method also helps in maximizing employees’ leadership skills.

3. Define your program criteria

On what criteria do you want to recognize the potential of your employees? What is it that your company requires? What qualities/skills are needed for each role? By defining such things clearly, it becomes easy for both, the organization as well as the employees to orient themselves accordingly. On one hand, the company now has clearly demarcated its requirements and has shown its employees what exactly it is looking for, and on the other hand, the employees now have a clear picture in their minds about the role which they’d have to fulfill and can decide accordingly based upon their own professional targets. Hence, it is a win-win situation for both parties.

4. Effective communication

Lack of proper communication has often proved out to be the difference between a successful and an unsuccessful organization. Employees must know that they have been tagged as high potential employees so that they themselves can realize their own worth within the company. Once they know that the work that they have been doing has been recognized by the company, and there are rewards on offer, it will work as  a morale booster for them and they would work more efficiently. There has to be transparency within an organization, as in, the principles and the programs of the company as well as the requirements must be properly communicated amongst the employees. Once the workforce knows what exactly is required of them, they would align their work accordingly and adapt to the working conditions and prerequisites more effectively.

5. Proper reviews and changes

The needs of the market, as well as that of a business, keep changing from day to day. Hence, the program must also change accordingly. New skills must be assessed and new roles must be identified if need be so that the demands of the market are met appropriately. The requirements of the company may change according to the existing conditions. Hence, the changes must be properly implemented, and at the same time, they must be circulated among the employees so that they too can adapt to the change too.

Following these steps would definitely help an organization to identify, assess and nurture their human resource in an effective time-bound manner and would prevent the departure of their high-potential employees.