Business

The importance of recruitment

Posted on by Roger Walker
Recruitment

Unlike large corporations where huge investments in advertising media virtually guarantee that their products are “selling themselves”, the vast majority of SMEs using sales forces to market their products and this makes a fundamental difference.

Then success lies in the talent you have sellers, which depends not only on their training in the product, but a number of personal attributes that the sales agent must possess. The reality is that not all people have the same characteristics and, therefore, all are unfit to carry out successfully the work of sales.Continue reading →

Business News

What marketers look for in their ideal workers?

Posted on by Roger Walker
Digital Marketing

What makes the marketing team of a company achieve success? What that positions the company in an outstanding position to achieve their goals and connect with consumers? There are several abilities and talents that have been given keys over recent years in marketing workers. Skills in the digital arena, such as the domain in matters of data or knowledge of the ‘secrets’ of social networks, have been consideration by analysts as one of the main points to cover marketing teams.

Ask those responsible for these teams paint a very similar picture. A recent study by Spencer Stuart asked 150 marketing leaders are the key parts and are most desirable to form teams and marketing them from practice and direct experience, talents and skills have pointed also very on that line.Continue reading →

Finance

A happier life in 15 steps

Posted on by Roger Walker
Finance

Is life can be easier, simpler, and easy? This question has many answers, so you never end up getting possibilities, solutions… but why not make it even easier? We share these 15 tips, which if applied, would make your life happier!

1) Waiver always right: Will always right is tired, creates stress and can even negatively impact on a relationship. Whenever you feel the urgent need to discuss for the win … asks yourself is better to be right or to be kind?

2) Relinquish your need for control: It is important to be willing to give up the need to have everything under control, you control everything always happens and what happens around you. Situations, events and people may not be under your control forever … lets everything flow and see!Continue reading →

Business strategies

What is viral marketing? Snowball Effect

Posted on by Roger Walker
viral marketing

You may have heard ever about the viral marketing or perhaps you already have a clear idea of what is and how it evolves, because effectively, and although the term “viral marketing” is born with internet marketing, the concept comes long before. In 1997, Steve Hurveston coined this term, when in an article published in Netscape M-Files, dominating spectacular success developed by Hot-mail to become a record time, the largest provider of email web. As we all know, Hot-mail precipitously got a base of millions of subscribers, offering free high demand in the market. Its success far exceeded any other marketing strategy. This success came to demonstrate how the Web and online marketing could be used effectively to attract the interest of potential customers to our offers.Continue reading →

Business

Take the plunge from employee to entrepreneur

Posted on by Roger Walker
Employee to entrepreneur

We reveal the experience of a senior executive who became employee to entrepreneur. If you are all ready to take the plunge?

Sometimes the routine can be our worst enemy and fear to break something established and well – known is a difficult obstacle defender.

In theory, life can be seen as a cycle in which a person between 20 and 50 years, spends most of his time working in a company, then get a comfortable and coveted retirement. The reality is that people who have what could be described as a lifetime devoted to work, know little rest and leisure.

However, those who realize that their experience is a wonderful tool to undertake not hesitate to use it to transform your future in the genuine realization of your dreams.Continue reading →

How to invest/Real Estate Investment

12 key points to buy your land

Posted on by Roger Walker
12 key points

The selection of land to build a house is one of the most important decisions of our lives, most people only acquires land to build his house during his lifetime.

Therefore I leave 12 key points for you to take into account before invest in land:

1) Search: Before performing this, it is important to consider what you want the land, if you want for a house for yourself or as an investment as this will depend on the location of the property you’re looking for amenities that you should have about, among others. It is important to have 2 or 3 options of land to buy; it is common that the desired option sometimes cannot be realized.Continue reading →

Business strategies

Strategies to retain your customers

Posted on by Roger Walker
Retain your customers

A classic mistake made by small and medium businesses is to assume that more customers mean more business. Common sense says that for a company does better, you need to attract more customers and more people know it. This is, in effect, a more or less obvious principle. But the obvious is not always the most successful. A smarter approach is to think long term, strategically. And, really, what many customers do you need?

First, remember that it costs money to grow the customer base. For every person who says “yes”, there will be 10, 20 or 100 that say “no” (depending on the rotation). Why are so expensive mass advertising campaigns, because of its high reach and impact can carry the message to a larger number of individuals?Continue reading →