The power of unique selling feature

Unique selling feature

Have you ever wondered what differentiates a company’s sales with those of another? Have you noticed that even having the best product on the market, there is no guarantee of business success?

The solution to these issues is very simple and is summarized basically the power to sell your unique selling feature.

What is the unique selling feature?

Simply put, it is what makes your business stand out and excel. What sets you apart and gives you a special place in the minds of your prospects. What creates the memory and making your business in “good”? It is definitely the answer to the question of the consumer “why buy this product and not the competition?”Continue reading →

Strengthen Your RRSP with Gold and Silver Investment

These days, every investor seems to be lauding the value of incorporating precious metals into their portfolios. In order to hedge against losses investors experienced during the recessions of 2008 and 2013, many are turning to gold and silver as part of their RRSP investments. The reasons for this are myriad.

Gold offers the best in storage capabilities 

When looking for the right metal in which to invest, remember that gold holds more value while not taking up as much space. It costs money to store your metals, so higher value often means higher yield since you don’t have to pay so much for storage.

Popularity of gold in worldwide banking 

Gold is used as an investment hedge not only by individual investors, but by national banks. When a country fears that a global recession or geopolitical instability might threaten the strength of their dollar, many nations try to acquire as much gold as possible to strengthen their finances.

Silver offers lower spot prices for individual investors 

Generally if you are an investor aiming to spend under $1,500, silver will net you a greater gain than gold because silver has a lower premium over spot if you are investing under $1,500.

Silver has greater industrial use 

Silver has more uses for industrial purposes than gold, which is why many investors tend to mix both into their RRSPs. Because silver has more practical uses beyond currency, financial experts like those at Guildhall Wealth Management often suggest leaving some room for silver as its industrial use will always keep its value high.

If you live in Canada, the value of these metals is even higher, as physical currency such as gold and silver bullion are now eligible for RRSP, TFSA, LIRA, and other tax-sheltered, registered accounts. If you want to buy gold and silver in Toronto through Guildhall Wealth Management, your assets will be fully allocated and segregated, which means that as a Canadian investor you maintain full ownership these metals. If you decide to diversify your portfolio through gold and metal RRSP investment, be sure that your registered bullion accounts are provided the following:

  • Delivery receipts
  • Direct access to your precious metals (upon request).
  • Inventory statements (including bar description and serial numbers).
  • The flexibility for account holders to buy and sell precious metals within seconds by phone with a wealth representative.

If you invest with a Wealth Management firm like Guildhall, you will even receive an itemized inventory report for your investment items, complete with individual serial numbers. All physical gold and silver products are held in a secured, IIROC approved, depository located in Ontario, Canada. Maintaining physical ownership of your metals is the best way to own gold or silver in your RRSP and Guildhall Wealth Management assists precious metals investors in buying and holding physical gold and silver within their Registered Savings Plan (RRSP or TFSA). Because this is the first investment vehicle of this nature to be offered in Canada, investing in RRSP bullion puts you ahead of the investment curve.

Be a smart investor and understand the process before you invest. The following registered savings plan account classes are eligible to hold physical bullion:

RESP – individual and family registered education savings plan
LIF     – life income fund,

RRIF  – registered retirement income funds,
RRSP – registered retirement savings plans,
TFSA – tax-free savings accounts, and
LIRA  – locked in retirement account

Investment dealers registered with the Investment Industry Regulatory Organization of Canada (IIROC) can help you with the selection, purchase, storage, and allocation of precious metals as part of your investment portfolio. All you need to do is find the right wealth management team for you.

What Matt Cutts’ departure means for webmasters

Matt Cutts has been on leave from Google for almost a year now, and the company has finally taken the decision to appoint a new head of webspam. Cutts was the face of Google for a long time, at least when it came to all things ranking, and while he has not been formally working for the company over the last several months, the move to ‘replace’ him is something that will sadden many online marketers.Continue reading →

Eight tips to internationalize a start-up

Internationalize a start-up

The international breakthrough of an SME, in part due to its internal characteristics, it is what happens with start-ups, as its defining features are useful globally, so that internationalization is more likely to develop successfully. However, not always this object is achieved easily. That is why from Heygom have developed a number of tips for start-ups successfully and expand.Continue reading →

Why they are so valuable for business content and information generated by consumers?

Generated by consumers

In the world where brands have to move today, there are certain elements that are taken for granted and that brands cannot include much that sometimes they would like. One of these elements is to give opinion margin consumers and allowing tell their experiences and their visions of products or services and that these are linked to the brand name. It is no longer only for specialized sites where you can leave comments and opinions, but now scenarios such as social networks or pages own corporate companies have to allow it.

For many brands, such information and content is something that generates fear. There are many companies that resist these tools and open hand to the content generated by the users themselves, as they fear that these contents have a negative impact on vision of the brand or make that consumers look worse. They fear that the comments others make them lose sales.

The information and content related to brands, user-generated, have a high power to influence purchasing decisions of other consumers

Continue reading →

Business Plan: What is right for you?

Business Plan

A business plan can have many names: strategic plan, operating plan, internal plan … but ultimately it is the strategy to follow your business to achieve certain goals. There are several ways to draw it up, it can be more traditional and extensive or more informal and summarized a single sheet. All this will depend on your type of business and how you use it go to give.

Then we will talk about the different types of business plans and differences between them so you can plan the future of your company successfully.

1. Lean Business Plan

All companies can use a Business Plan Lean to manage strategies, tactics, dates, deadlines, activities and cash flow. The Lean Plan is faster, agile and efficient than a formal business plan, because it does not include summaries, descriptions and minor details that you or your employees and partners already know. On the other hand, it includes specific milestones and deadlines, the budget allocated to each activity and the objectives to be achieved.Continue reading →

Pay All of Your Bills on Time with the Help of a Direct Online Lender

Deadlines, deadlines, deadlines. Sometimes it can feel like your entire life is governed by the dates printed on your bills. You’ll do anything to make it work, from pulling money from one account toanother between paychecks to backdating checks until you get paid. Then there’s all the stuff you don’t do in order to save money, like going out to restaurants or seeing movies with friends. Unfortunately, despite what you do to help save your finances, it isn’t enough, and you run the risk of missing those bill due dates by days or even weeks.Continue reading →