What are the sources of recommendation that influence consumers?

Influence consumers

Not the advertising or “influencers”, even Hollywood stars. The recommendation sources have more weight in the minds of consumers are ordinary people whose only notable feature is proximity.

Family, friends, acquaintances, or anyone who is perceived as an equal, can have an influence on consumer opinion provided that such opinion is perceived as disinterested.

These influences work because the willingness to trust our fellow men is rooted in the depths of the human mind, to a depth that can hardly get traditional advertising.

This tendency to trust is due to the human need to work together to be more productive. Sharing information and experiences is perhaps the best way to achieve optimization effort involved in obtaining the necessary resources for subsistence.

Therefore, thousands of years of adaptation to this mechanism, so deeply integrated into our subconscious that even today, in the era of mass consumption, continues to weigh as a decisive factor.Continue reading →

50% of the success of digital transformation happens to instill new roles teams

success of digital transform

From the CEO as the main driver to the Chief Happiness Officer or the Chief Culture Officer are some of the roles that already incorporate in your chart digital leaders like Airbnb, Netflix, Google and Zappos.

The reluctance of companies to change the organizational structure incorporating specific profiles drivers in the various facets of the digital process is the main cause of failure of one in two projects of digital transformation, where only investing in organizational and people processes.Continue reading →

Leasing Machinery for a Variety of Industrial Jobs

Invest in College

Businesses that are just getting started may lack the cash flow needed to buy brand new equipment. Likewise, factories that only occasionally carry out certain projects may find it impractical to buy equipment that will only be used once or twice a year. When your own factory has been called upon to carry out special projects for which you may currently lack the proper machinery, you may not be willing to spend money on equipment that you will not use on a regular basis. You can carry out the projects and still turn a profit by renting equipment like Greenlee Tools and other machinery from an experienced online leasing business.Continue reading →

Trading at Forex: Strategy trend channels

Trading at Forex

As a Forex strategy is always a good idea to follow the main trend of the price. However, there are certain market situations where there is not only a marked trend line guide price movements, but also it moves within a channel that determines the maximum and minimum thereof.

The channels can be side, bullish or bearish. The side channels have in principle a special interest, unless you want to use a specific strategy to operate. Is always more attractive operate trends phases in which the market moves sideways without clear trend, so detect and take advantage of a bullish or bearish channel will be much more profitable for our operations in Forex.Continue reading →

Growing Money for Your Future

Many people use investing as a way to create wealth for their futures. They realize that their paychecks and even their retirement accounts may not be enough to sustain them during the time that they stop working. When you want to know how to get started with building resources like a Dividend Growth Portfolio and other investments, you can find out the needed details by looking online. The website has information that will help you create the finances that you will need to live comfortably after you end your career and start your retirement.Continue reading →

12 indicating that defects are an entrepreneur


Are you a rebel? There are features that although many consider negative, can motivate you to start a business.

Almost any article written about entrepreneurship, suggests that it is not for everyone. And most of these articles show lists of attributes that people must have to be successful entrepreneurs such as work ethic, persistence and discipline. Throughout 25 years I have studied the new entrepreneurs and have discovered that what has contributed to they achieved success are not exactly qualities. Continue reading →

Psychological segmentation to reach consumers based on why they buy

Reach to consumers

Psychographic information helps to understand what the consumer expects the brand and what the brand has to do to get directly to them.

Brands want to be increasingly efficient in connecting with consumers. They want to know them better and want to offer the emails you really want to hear or see and that will really connect with the brand in question. The know everything about the consumer has become a crucial point to understand how these and what they expect of brands and products. Therefore, companies accumulate information and more information about your prospects and cross more and more data to create more effective and accurate profiles.Continue reading →

Employee Monitoring: 5 Apps That Turn the Challenge into a Piece of Cake

Getting employees to remain focused on work instead of wasting time on distractions or indulging in criminal activities has challenged employers for many years. Fortunately, there is no longer any need to succumb to this challenge. Irrespective of the size of your workforce or organization, you can easily keep an eye on what your employees are up to through the help of employee monitoring apps. You may have already heard about them, mainly because of their ability to boost employee output, improve organization’s productivity, reduce litigation risk, and discourage criminal activities like data leakage. If you’ve already been sold on the idea of deploying an employee monitoring solution in your workplace, but aren’t really sure which app to invent in, then you’ve definitely come to the right place for guidance. We’ve compiled a list of some of the best products in the business for this task. Go on, take a look.Continue reading →